Marketing Manager

Axis HealthCare operates as an integrative care model committed to delivering comprehensive care encompassing physical, mental, and spiritual well-being, all within a single entity. By consolidating various specialties under one umbrella, we aim to excel in providing optimal healthcare for our patients.

Job Overview:
We are seeking an experienced and dynamic Marketing Director to lead our marketing department and drive the development and execution of innovative marketing strategies. The ideal candidate will have a proven track record of successful marketing campaigns, a strong understanding of current marketing trends, and the ability to collaborate across departments to achieve organizational goals.

Strategic Planning:
Develop and implement comprehensive marketing strategies to promote brand awareness, drive customer acquisition, and meet business objectives.

Conduct market research to identify trends, competitors, and opportunities for growth.

Campaign Development and Execution:
Lead the planning, execution, and optimization of multi-channel marketing campaigns.

Collaborate with internal teams and external partners to create impactful and cohesive campaigns.

Digital Marketing:
Oversee digital marketing efforts, including social media, email marketing, content marketing, and SEO/SEM.

Analyze digital marketing metrics to measure the success of campaigns and identify areas for improvement.

Brand Management:
Ensure brand consistency across all marketing channels and materials.

Develop and maintain brand guidelines to guide marketing efforts.

Budget Management:
Develop and manage marketing budgets, ensuring efficient allocation of resources to achieve maximum impact.

Monitor and report on ROI for marketing initiatives.

Analytics and Reporting:
Utilize analytics tools to track and report on key performance indicators (KPIs) for marketing initiatives.

Provide regular reports and insights to leadership on marketing performance.

Event Management:
Plan and coordinate marketing events, trade shows, and sponsorships to enhance brand visibility.

Evaluate the success of events and recommend improvements for future activities.

Stay Updated on Industry Trends:
Stay informed about industry trends, emerging technologies, and marketing best practices.

Implement innovative strategies to keep the organization ahead in a competitive market.

Qualifications:

• Bachelor's degree in Marketing, Business, or a related field; MBA is a plus.
• Proven experience as a Marketing Director or in a similar role.
• Strong understanding of digital marketing, content creation, and social media.
• Excellent leadership and communication skills.
• Analytical mindset with the ability to interpret data and make data-driven decisions.
• Creative thinker with a strategic mindset.
• Ability to manage multiple projects and deadlines in a fast-paced environment.
• Proficiency in marketing software and analytics tools.
• Previous experience in B2B or B2C marketing is advantageous.

This is an exciting opportunity for a results-driven Marketing Director to lead and shape the marketing efforts of our organization. If you have the skills and experience required, we invite you to apply and contribute to our continued success.

For more information on our company, please check out our website at www.axishealth.net

Job Type: Full-time

Expected hours: 40 per week

Benefits:

• Dental insurance
• Employee discount
• Flexible spending account
• Health insurance
• Life insurance
• Paid time off
• Vision insurance

Schedule:

• 8 hour shift

Application Question(s):

• What's the highest level of education you have completed?
• Why are you interested in this job?
• Why are you qualified for this position?
• What is your rate of expected pay?

Experience:

• marketing: 4 years (Preferred)
• advertising: 4 years (Preferred)
• healthcare: 4 years (Preferred)
• Social media management: 4 years (Preferred)
• SEO/SEM: 4 years (Preferred)

Work Location: In person