What are the responsibilities and job description for the Principal Brand Copywriter position at PROS?
Principal Brand Copywriter (Houston Hybrid or Remote)
The Principal Brand Copywriter is responsible for bringing the PROS brand voice to life by crafting original copy for campaigns across the customer journey and reviewing / editing content to ensure all marketing materials consistently communicate a powerful message across various channels.
The Principal Brand Copywriter is a creative problem solver with a passion for brand, content, and storytelling, who excels at breaking down sophisticated technical concepts into simple, engaging language.
This role works closely with the Creative Director and collaborates with graphic design, strategy, social, and digital teams, as well as various stakeholders within the organization.
The Company - PROS :
PROS Holdings, Inc. (NYSE : PRO) provides AI-powered solutions that optimize selling in the digital economy. PROS solutions make it possible for companies to price, configure and sell their products and services in an omnichannel environment with speed, precision and consistency. Our customers, who are leaders in their markets, benefit from decades of data science expertise infused into our industry solutions.
A Day in the Life of the Principal Brand Copywriter :
- Turn business initiatives into creative briefs to concept “the big idea” for 360 campaigns
- Write relevant thought leadership awareness messaging, lead generation content, and persuasive, conversion-focused copy for a number of formats from digital ads, landing pages, and emails, to video scripts, blogs / articles, and more
- Maintain PROS brand voice guidelines and act as brand steward and copyeditor to ensure external-facing messaging is consistent across numerous channels
- Develop self-service messaging assets, guidelines, and templates to empower various content creators within the organization to write impactful copy that follows brand voice guidelines and industry best practices
- Build informative and engaging digital content about our solutions for a range of audiences across the customer journey
- Be familiar with industry-related topics and work cross-functionally with various teams and SMEs in order to write authentically about technical concepts that resonate with our audiences
- Collaborate with peers to share insights and support content creation best practices, contributing to team-wide growth and quality improvement
- Manage your multiple, concurrent projects through company-provided project management software, balance priorities based on business needs and meet deadlines consistently
- Leverage AI tools to create and atomize content, ensuring consistency in brand voice and expanding content output across multiple platforms, maximizing reach and engagement
Required Qualifications - About you :
We are looking for candidates who possess the rare combination of the following achievements, skills and behaviors :
Highly Preferred :
Skills & Personal Characteristics :
Why PROS?
PROS culture and the truly extraordinary people who work here are at the very core of our success. We have a passion for what we do, and we won’t stop until we’ve delivered on our promises. We’re committed to the success of our customers. That’s why we think harder and dream bigger – so our customers can go even further than they ever imagined possible.
This is a unique opportunity to join a company that has 30 years of proven success with a long runway of more success.
Our people make PROS stand out from the rest. If you want to be a part of something truly extraordinary, come help us shape the future of how companies compete and win in their markets.
Work Environment :
Most work activities are performed in an office or home-office environment and require little to moderate physical exertion. Work activities may require periods of extended hours, critical deadlines and stressful situations. To successfully complete the tasks of this position, individuals must be able to communicate clearly (in writing and orally), comprehend business terminology, interpret numerical data.
This job description is intended to convey information essential to understanding the scope of the job and the general nature and level of work performed by job holders within this job. This job description is not intended to be an exhaustive list of qualifications, skills, efforts, duties, responsibilities or working conditions associated with the position.
