What are the responsibilities and job description for the Community Marketing Specialist position at Prospect Bank?
Job Title: Community Marketing Specialist
Summary
The Community Marketing Specialist develops messages to inform, educate, and engage current or potential customers about events, products, and services. They coordinate the creation of promotional materials following Brand Guidelines and produce localized marketing content distributed through newspapers, radio, social media, and other channels to boost brand awareness and promote products and services.
Key Responsibilities
- Attend community events and initiatives, including day travel.
- Uphold and consistently incorporate the company Brand in all creative processes.
- Develop and refine marketing strategies aligned with company objectives.
- Coordinate and align campaigns with departmental activities.
- Create and publish marketing materials according to marketing plans.
- Plan and execute promotional campaigns.
- Oversee and optimize lead generation campaigns.
- Prepare and manage online and print marketing initiatives.
- Develop diverse marketing materials to be applied across various platforms.
- Collaborate with design agencies and support new product launches.
- Represent the Brand professionally, consistently, and passionately.
- Produce a quarterly newsletter.
- Maintain a basic understanding of SEO, content marketing, and compliance requirements.
- Manage digital boards and lobby TV advertisements across locations.
- Oversee social media accounts and related content.
- Organize and manage photo presentations.
Qualifications
- Bachelor's degree (B.A.) from four-year College or university; or at least three years of prior experience developing strategic communications in a business-to-business or business-to-consumer environment.
- Working knowledge of digital marketing concepts.
- Excellent verbal communication skills to work effectively with both vendors and team members.
Benefits
Prospect Bank offers a choice of two health benefit plans and provides an allowance of $1,400.00 per month toward the cost of employee coverage.
Prospect Bank is an Equal Opportunity Employer.
Salary : $1,400
