What are the responsibilities and job description for the PRSA Las Vegas Valley Chapter is hiring: Public Relations Account Coordinator in position at PRSA Las Vegas Valley Chapter?
Are you a top-performing public relations professional with a knack for making media relationships and a keen eye for news? If so, then we are looking for you—our new PR ACCOUNT COORDINATOR.
The public relations account coordinator is knowledgeable and passionate about news across many verticals. You have a fond interest in how things work and a knack for wanting to tell the bigger story behind an organization, service or product. You can’t help but think like a journalist, identifying angles that you know will pique the media’s interest, including the unique story behind a startup, the evolution of a company and why a destination stands out amongst others.
You should be familiar with the basics of public relations and have excellent communication skills, both written and orally. You should have proven skills for pitching, placing, and writing stories. This position is responsible for securing coverage for assigned clients and engaging their relevant audiences through earned media tactics.
You should be able to work collaboratively with a remote team to brainstorm media angles, research trending topics, create media lists, write content, pitch media and secure media coverage. In addition to these responsibilities, the Account Coordinator will begin training and moving into a client-facing role on accounts.
As our ideal candidate , you are a creative and succinct writer who can understand complex topics and turn them into interesting PR-related content such as feature story pitches, press releases, thought-leadership articles, blogs and other types of content. You are also an excellent communicator who demonstrates initiative and is capable of building and maintaining strong working relationships with journalists and colleagues.
Job Responsibilities
You will be responsible for creating pitch content, researching and pitching relevant journalists based on a wide swath of topics, placing content and drafting secured thought leadership / op-ed articles by the agency. You will work closely with our tech PR team, and must be organized and have attention to detail to support various projects at one time. You will act both reactively and proactively, fulfilling requests as needed and regularly tracking trends, topics, and ideas for angles on a variety of clients.
Media Relations
- Understand the makings of a news story
- Actively participate in creative brainstorming sessions and offers original ideas
- Assist in monitoring trends and communicate effectively up the line keeping managers abreast of issues and opportunities
- Proactively work with clients and PR team to identify news angles that align with client messaging and goals.
- Write press releases, media advisories, pitches, talking points.
- Collaborate with PR team to secure media coverage that aligns with clients’ various audiences, including locally, regionally, nationally and with industry-specific media.
- Pitch and place thought leadership articles.
- Develop yearly / quarterly content calendars and contribute to client strategy planning with creative ideas
- Review and update annual editorial calendars to influence content calendars.
- Pitch, develop and maintain media relationships.
- Influencer outreach and coordination
- Research : past client coverage, competitor stories and analysis, pitch ideas, innovative PR campaigns
Account Management
PR Writing
Pitches
Requirements
Preferred Expertise and Qualifications
Education
ABOUT US
The Abbi Agency is an integrated marketing communications agency specializing in creative, digital, and public relations services with offices in Reno and Las Vegas and employees worldwide. The agency has executed award-winning integrated marketing campaigns for clients including Visit Carmel, North Lake Tahoe, the Yosemite Conservancy, Plumas Bank, Nevada Health Link, and Travel Nevada. The agency works extensively in the travel and tourism, healthcare, technology, public affairs, government, real estate, and construction industries. The Abbi Agency is a Certified B Corporation and uses this foundational mission to make the agency a force for good, leading with a philosophy of “Be Bold. Be Boundary-Breaking. Be Big-Hearted.” Learn more at theabbiagency.com.
OUR COMMITMENT TO DIVERSITY, EQUITY & INCLUSION
We are fiercely independent and true to our mission, vision, and values—but also fiercely dedicated to diversity, equity, inclusion, and leaving the communities we enter better off than we found them. As a woman-owned business enterprise, we understand the importance of elevating voices that are not always readily heard, extending opportunities for career growth to a diverse workforce, and practicing cultural humility as we navigate the nuanced needs, wants, and perspectives of a vibrant and varied constituency.
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