Marketing Manager, Digital Journey & Consumer Marketing (Hybrid)

Marketing Manager, Digital Journey & Consumer Marketing (Hybrid)Apply locations Minneapolis, MN, USA Newark, NJ, USA time type Full time posted on Posted 7 Days Ago time left to apply End Date : February 28, 2025 (13 days left to apply) job requisition id R-119795Job Classification : Marketing & Communications - MarketingPrudential is seeking a dynamic and experienced Marketing Manager to join our fast-growing startup focused on expanding access to life insurance for middle market Americans. This role requires a professional who thrives in a fast-paced and agile environment, capable of driving digital transformation and enhancing consumer engagement.The current employee work arrangement for this position is Hybrid and requires your on-site presence on a reoccurring basis as determined by your business. Your manager will provide additional details relative to the specific number of days you are expected to be on-site.Key Responsibilities : Develop and implement comprehensive digital marketing strategies that align with our business objectives and cater to the middle market segment.Plan and execute multi-channel campaigns across web, email, social media, and other digital platforms to maximize reach and impact.Manage and optimize end-to-end consumer marketing journeys to improve customer experience and increase engagement, focusing on the unique needs of middle market Americans.Collaborate with internal partners and external stakeholders to co-create marketing strategies that drive growth of sales and conversion of direct-to-consumer campaigns.Utilize advanced marketing analytics tools to conduct test and learn strategies, track campaign performance and generate actionable insights for ongoing optimization.Employ compelling storytelling to effectively communicate the value and necessity of protection products.Qualifications : 3-5 years of experience in digital marketing, particularly with a focus on consumer journey management.Strong understanding of multi-channel marketing tactics.Excellent analytical skills and experience with marketing analytics tools.Proficient in digital marketing tools such as Adobe tools such as Experience Manager, Target, Marketo, Writer, Workfront to enable efficient and integrated campaign orchestration.Bachelor’s degree in marketing, Business Administration, or related field.Ability to learn new insurance products.Skills : Excellent project management capabilities, with experience managing multiple campaigns simultaneously.Strong communication and interpersonal skills, able to engage effectively with various stakeholders.Adaptable and flexible, with a proven ability to thrive in a dynamic, agile work environment.What we offer you : Prudential is required by state specific laws to include the salary range for this role when hiring a resident in applicable locations. The salary range for this role is from $118,700.00 to $176,600.00. Specific pricing for the role may vary within the above range based on many factors including geographic location, candidate experience, and skills.Market competitive base salaries, with a yearly bonus potential at every level.Medical, dental, vision, life insurance, disability insurance, Paid Time Off (PTO), and leave of absences, such as parental and military leave.401(k) plan with company match (up to 4%).Company-funded pension plan.Wellness Programs including up to $1,600 a year for reimbursement of items purchased to support personal wellbeing needs.Work / Life Resources to help support topics such as parenting, housing, senior care, finances, pets, legal matters, education, emotional and mental health, and career development.Education Benefit to help finance traditional college enrollment toward obtaining an approved degree and many accredited certificate programs.Employee Stock Purchase Plan : Shares can be purchased at 85% of the lower of two prices (Beginning or End of the purchase period), after one year of service.Eligibility to participate in a discretionary annual incentive program is subject to the rules governing the program, whereby an award, if any, depends on various factors including, without limitation, individual and organizational performance. To find out more about our Total Rewards package, visit Work Life Balance | Prudential Careers. Some of the above benefits may not apply to part-time employees scheduled to work less than 20 hours per week.Prudential Financial, Inc. of the United States is not affiliated with Prudential plc. which is headquartered in the United Kingdom.Prudential is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, national origin, ancestry, sex, sexual orientation, gender identity, national origin, genetics, disability, marital status, age, veteran status, domestic partner status, medical condition or any other characteristic protected by law.If you need an accommodation to complete the application process, please email accommodations.hw@prudential.com .If you are experiencing a technical issue with your application or an assessment, please email careers.technicalsupport@prudential.com to request assistance.#J-18808-Ljbffr

Salary : $1,600