What are the responsibilities and job description for the Lead, Health Marketing position at Prudential (WM Group- Linda Quah)?
Prudential's purpose is to be partners for every life and protectors for every future. Our purpose encourages everything we do by creating a culture in which diversity is celebrated and inclusion assured, for our people, customers, and partners. We provide a platform for our people to do their best work and make an impact on the business, and we support our people's career ambitions. We pledge to make Prudential a place where you can Connect, Grow, and Succeed.
The primary focus for this role is to distinguish Prudential's solutions by developing compelling product propositions and planning marketing campaigns to promote our insurance solutions.
In this role, you will be responsible for developing and taking product propositions to market and orchestrating Go to Market launches to ensure their commercial success.
You are an outstanding communicator, demonstrating excellent interpersonal and analytical skills to drive business outcomes.
Job Description :
- Develop product value proposition by leveraging insights from customer, distribution, product, and actuary teams. Innovate and communicate a compelling product story both internally & externally.
- Conceptualize, develop, execute, and review the effectiveness of end-to-end integrated marketing campaigns and go-to-market plans for PACS Health Proposition to generate consumer awareness, channel traction, and sales adoption in a 360-degree marketing approach.
- Owner of sales enablers and sales tools. Instrumental in designing and improving sales tools for customer engagement on various platforms, including but not limited to brochures, pitch decks, videos, social posts, content, calculators, partnerships, etc.
- Identify market trends and opportunities to develop tactical plans, such as increasing product penetration in target markets and working closely with distribution channels to reach targeted demographics.
- Collaborate within customer teams (Brand, Segments, Digital, CX, and Events) and cross-functional teams such as corporate affairs, training, and distribution to leverage multiple digital and non-digital marketing channels with end-to-end accountability of commercial delivery of Health Proposition and product enhancement.
- Plan pre- and post-launch marketing initiatives to amplify and raise awareness of the value proposition of launches, including marketing collaterals, digital marketing campaigns, launch events, and operational and regulatory matters.
- Obsessively use data and insights to drive marketing decisions and refresh customer propositions to optimize results and recommend improvements.
- Work closely with key internal and external stakeholders including vendors, creative and media agencies for all aspects of campaigns.
Who we are looking for :
EXPERIENCE / QUALIFICATIONS
Prudential is an equal opportunity employer. We provide equality of opportunity of benefits for all who apply and who perform work for our organization irrespective of sex, race, age, ethnic origin, educational, social and cultural background, marital status, pregnancy and maternity, religion or belief, disability or part-time / fixed-term work, or any other status protected by applicable law. We encourage the same standards from our recruitment and third-party suppliers taking into account the context of grade, job and location.
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