What are the responsibilities and job description for the Associate Director, Content position at Publicis Collective?
Company Description
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
As the Associate Director of Content Partnerships you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns involving custom linear, digital and social content, experiential activations, influencers, in-show brand/product integrations and more.. Furthermore, you will utilize your knowledge of - -media strategy, planning and implementation tactics within the media vendor landscape to plan, develop and execute top tier content partnerships, leveraging the best investment options possible.
Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners, as well as clients. The ideal candidate will have agency experience in working with media planning and investment teams, in-depth experience within video/digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience, along with flawless project management skills to execute said campaigns.
This is part of a creative, collaborative, fast-paced, dynamic team that encourages out-of-the-box thinking, innovation, and excellence.
Responsibilities
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $105,165 - $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/15/2025.
All your information will be kept confidential according to EEO guidelines.
At Publicis Collective, we know tomorrow’s challenges won’t be solved by today’s solutions. It’s why we support our teams with the resources and tools they need to continue redefining the future of marketing. It’s also why clients rely on us to lead the way in connecting media, data, technology, and teams by what matters most - business outcomes.
Publicis Collective’s consultative practitioners are catalysts for business growth and innovation, we’re more than media experts. We are an incubator for high-performing talent and a launchpad for ideas that push the boundaries of what’s possible.
As part of the global Publicis Media network, we’re backed by the power, scale, and benefits of Publicis Groupe, one of the largest and most celebrated marketing and communications platforms on the planet.
How are we different? There are three core values at the center of our approach that help us stay ahead - curious, open, and driven.
Curious - A deep curiosity compels us to go beyond the brief to deliver exceptional outcomes.
Open - We value diverse perspectives and new ways of working.
Driven - We are ambitious, rigorous, self-disciplined, and resilient in our pursuit of excellence.
If you're a collaborative and enterprising practitioner with a passion for media and a desire to make a real impact, we want to hear from you.
Let's shape the future together.
Overview
As the Associate Director of Content Partnerships you will create synergy amongst internal teams, external partners, and client stakeholders to carryout best-in-class, cutting-edge campaigns involving custom linear, digital and social content, experiential activations, influencers, in-show brand/product integrations and more.. Furthermore, you will utilize your knowledge of - -media strategy, planning and implementation tactics within the media vendor landscape to plan, develop and execute top tier content partnerships, leveraging the best investment options possible.
Must haves include a proven track record of building and maintaining strong relationships amongst internal and external partners, as well as clients. The ideal candidate will have agency experience in working with media planning and investment teams, in-depth experience within video/digital media and will be able to bring a strong, creative point-of-view to the table as it relates to creating campaigns that resonate with the target audience, along with flawless project management skills to execute said campaigns.
This is part of a creative, collaborative, fast-paced, dynamic team that encourages out-of-the-box thinking, innovation, and excellence.
Responsibilities
- Contribute to overall strategy driving creativity, ideation, and innovation that leads to ownable consumer engagement opportunities in the digital and traditional spaces.
- Work with Brand Experience, Investment, and Strategy teams to identify the role of content partnerships within the larger media plan, and how these partnerships 1) reach our target and 2) deliver on overall client asks and KPIs
- Work with Investment teams to identify opportunities that align with larger JBPs and preferred media partners
- Ability to collaborate with content creators - networks, producers, studios, influencers and digital/social publishers to create, identify, customize, and execute opportunities that deliver on specific client goals across disciplines
- Understand the content and digital landscape and how each can be applied to deliver on brand objectives; includes having an understanding of relevant upcoming brand tentpoles and media moments to proactively seek out potential partnership opportunities
- Establish content partnership best practices in service of increasing advertising effectiveness
- Work directly with clients and creative agencies ensuring campaign execution will drive efficiencies and effectiveness based on consumer behavior and best practice within the channel.
- Flawlessly manage all partnership elements from initial ideation to campaign wrap, this includes: compiling partner consideration sets, building RFP briefing materials, RFPing the marketplace, tactical recommendations to clients, day-to-day comms with media partners and clients, managing production timelines, ensuring creative assets adhere to campaign timelines, working with Investment to ensure campaign goes live as planned, ensuring campaign wrap and measurement tactics are delivered effectively and in a timely manner upon completion.
- Work with Influencers and/or Media Partners to produce branded content on behalf of clients
- Bachelor’s Degree in Marketing, Advertisement or related field
- 5 years of directly related experience
- Previous experience with digital media and content partnerships strategy
- Strong quantitative and analytical skills with the ability to detect and translate a story behind numbers/data
- Excellent verbal and written communication skills; demonstrated ability to translate and present complicated ideas in a simple, and easy to understand yet inspirational /creative style. Storytelling is key.
- Willingness to learn and create solutions that challenge the status quo
- Exceptional critical thinking and problem solving abilities with the ability to think unconventionally in proposing solutions
- Negotiation and influence skills - steeped in required industry, brand, and competitive knowledge
- A proven ability to multi-task with strong attention to detail, ability to,project manage multiple campaigns effectively and work well under pressure to deliver high quality work within tight deadlines
- Strong client services skills, flexibility, team player - client focused, resourceful, solutions-oriented mentality
- Ability to collabroate with a variety of partners and foster strong, fluid working relationships
- Strong process development skills
- Ability to pivot, self-direct and move projects forward in an independent and focused approach Proven experience in effectively coaching and developing others, this role will involving managing at least one team member.
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.
Compensation Range: $105,165 - $151,095 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 05/15/2025.
All your information will be kept confidential according to EEO guidelines.
Salary : $105,165 - $151,095
