Senior Vice President, Audiences

Company Description

CoLab is a fully integrated, cross-discipline team that provides best-in-class services in a fluid and modular way. With our clients at the center, we create brand movement at the speed of people’s lives by connecting real-time data with world-class creative, content, and media in service of growth and Return on investment.

CoLab is a “power of one” solution, encompassing data, media, and production. By drawing from across the vast Publicis Groupe network, we are uniquely positioned to deliver innovation and specialized skills to our clients, as well as enriching opportunities and inclusive benefits to our employees. We pride ourselves on combining the atmosphere of a startup company with the stability and experience of a global leader.

Overview

The Senior Vice President, Audience Strategy will act as an agency leader supporting cross client audience needs. The role demands expertise is how to use user signals to drive business decision which impact client outcomes. You will collaborate across the organization -Brand Experience, Investment, Central Data, Publicis Media teams and Epsilon team - to develop holistic and strategic approaches to translates the client goals and objectives into actionable data applications.

This position requires a highly motivated, technical savvy, analytic thinking, and entrepreneurial person to lead the teams in how to best use data and ad tech to drive client goals.

Responsibilities

Key Responsibilities:

• Lead clients through launch and manage Audience Platforms (EPC, CDP, TMS) and other data and audience-based technology solutions
• Guide and drive the use of audience data to impact media strategies based on overall objectives
• Build and maintain relationships with data & technology vendors and internal agency counterparts, and clients
• Maintaining knowledge of current Adtech/Martech Ecosystems trends
• Build client and industry presentation materials and present to director, VP, and C-suite level clients with a clear storyline that addresses client business needs.
• Integrate with the Strategy, Media Investment, and Central Data teams to make data management a central resource for smarter planning
• Prepare data strategy presentation and drive integration in media plan focused on audience details
• Build and present to client’s data and technology use case recommendations and performance reports
• Managing the process of defining audiences to be leveraged, sharing of data with partners, and tracking and compiling performance reports regarding audience groups
• Provide thought leadership driving innovation to achieve client needs
• Serve as a mentor and thought leader to a teams, and be willing to share knowledge and teach expertise to members of the team of cross-functional teams.
• Exhibit strong analytical, project management, storytelling and communication skills.
• Other responsibilities as assigned
  
  

Qualifications

• A minimum of 12 years' experience working with Digital Media, either in consulting (strategic or operational roles), marketing technologies, or digital strategy and buying
• A minimum of 8 years' experience in a managerial and client facing experience.
• Strong background in digital work: DSPs, DMPs, CDPs, TMS, first and third-party audience data, OLV cross screen, data and analytics, etc.
• Experience with digital media, the marketing/advertising industry, and agency work is highly preferred.
• Experience leveraging audience data (including via syndicated audience resources) to make strategic investment and communication decisions
• Understanding of research and test design
• Understanding of current privacy rules and regulations
• Comfortable presenting to and communicating with executive-level clients, and confidence in communicating complex ideas to both internal and external teams.
• Ability to service clients, partners, and internal stakeholders by understanding their needs, translating those needs into creative solutions, and delivering on those solutions with diligence and a sense of urgency.
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/03/2025.

All your information will be kept confidential according to EEO guidelines.