Senior Digital Strategist

Job Description

Company description

What took you so long?! We’ve been waiting for you. Yep, you read that right. We are looking for you to bring your authentic self to work every day because we know that it’s not what you do that makes you different; it’s how you do it that makes you truly unique. And we’re not just saying it, our people think that too—helping us to be named an Ad Age Best Place to Work in 2022.

We know you are not your resume; we understand you are not your work, and we respect that you are so much more than a job description. You are you.

We’re interested in you—are you interested in us? Keep reading, and let us know.

At Razorfish Health, we are fueling the practice of modern medicine. RFH is built for the modern age of medicine. We have a deep commitment to science, technology, and innovation to help health care providers and patients make better connections for better outcomes. Our focus is on future trends and disruptors that will shape how medicine is practiced today, creating a healthier tomorrow.

We support that promise with 300 employees across three office locations in New York City // Philadelphia // Chicago and many remote employees. We have 12 team members with MDs, PharmDs, or PhDs, and 5 of the top 8 pharma companies on our roster.

Overview

We currently have an opening within our strategy team for a Senior Strategist, Digital Strategy.

As a Senior Digital Strategist at RFH, you will support the management and engagement strategy of digital and social media. You will help with uncovering insights, developing strategies, and frameworks designed to elevate our creative work, digital orchestration, and drive results for our clients.  You will advocate for creating customer-centric and data-inspired experiences for brands that will influence key moments and behaviors along a treatment journey. 

Responsibilities

• Own the orchestration and audit of brand content to support media coordination and engagement strategy across multiple stakeholders
• Support social media strategy and execution, including social creative best practices, ad mockups, profile creation, and coordination across social platforms
• Collaborate with media, social, brand strategy, and analytics teams to ensure all marketing efforts and tactical plans align to brand priorities and content strategies
• Uncover customer behaviors and insights that drive overall engagement, informing messaging and content strategy with best strategy
• Review digital project briefs that keep the customer at the center of all omnichannel marketing efforts to achieve brand goals and check for digital and social platform specs and best practices
• Understand how customers interact with content, devices, channels, and media to support customized omnichannel experiences, personalized by audience segments
  
  

Qualifications

• 3-5 years of brand, communications, digital or content strategy experience 
• A drive to do better and improve those around you
• Sharp attention to detail, as well as strong organizational and communication skills needed to maintain brand integrity and dialogue with a broad user base
• A finger on the pulse of consumer, media, healthcare and cultural trends
• Knowledgeable about traditional and digital media, social media, channels and technologies and an understanding of how channels work together
• Experience working in some of the leading social media platforms of the day: Facebook, Instagram, Twitter, Reddit, YouTube, TikTok, and more
• Understanding of community management and creative best practices specific to the social media landscape
• A builder of ecosystems and user pathways
• Ability to work effectively in a fast-paced, high-pressure environment
• A collaborator, who is comfortable working with the larger strategy team to develop the briefs and guide the creative process 
• Passionate about brands and advertising
• Digitally savvy, experienced with media-centric tools such as META, Comscore, MRI, Google Trends, Google Analytics, SEMrush, listening platforms
  
  

Additional Information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.

Compensation Range: $53,200 - $70,560 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 2/28/2025.