Analyst, Media Technology

Company description

Digitas is the Networked Experience Agency, built on the vision that we create magnetic experiences that earn the right for brands to exist in human networks. Today, and tomorrow. We deliver Networked Experiences by leveraging comprehensive data, technology, creative, media and strategy capabilities. Digitas delivers ambitious outcomes via unique solutions that include Creative Experiences, Integrated Media, Addressable Relationships, Social Marketing and Total Commerce. Celebrated by AdAge as Data and Insights Agency of the Year, U.S Campaign's Brand Experience Agency of the Year, Media Network of the Year and celebrated by Forrester and Gartner, Digitas serves the world's leading brands through a global network comprised of more than 5,500 employees across over 65 offices in 43 countries.

Overview

• Right now, we're looking for an Analyst to join our Media Technology group - someone with an unwavering attention to detail who can support and ensure timely and accurate completion of digital advertising campaign deliverables.
• Sound like you? Read on.
• You'll play a central role in digital marketing campaign execution, quality assurance and results reporting, and daily trafficking tasks of online ad campaigns. Day to day, your role will include :
• Collecting creative / technical specifications from sites on all creative units, including pixel sizes, technical capabilities, and traffic deadlines specific to site
• Uploading creative elements and mapping according to traffic instructions into an Ad Server
• Generating tags, testing them and instructing relevant parties on implementation of tags / codes to ensure integrity of the intended plan
• Confirming quality of all campaign elements - you'll be on top of ensuring that creative units, placements, URLs, impression trackers and click trackers are correct and correspond to the traffic sheet prior to campaign launch, and you will cross-check that all data has been inputted into third-party systems correctly
• Maintaining daily / weekly QA and documentation of all creative units, placements, click URLs, click trackers, piggy backed pixels (measurement partners), and impression delivery
• Identifying recurrent issues and alerting Media Tech Senior Analyst / Media Tech Manager to specific issues and possible solutions
• Becoming proficient in Microsoft Excel and Google Campaign Manager (third-party ad server)
• Keeping a pulse on industry news & innovations - you'll attend and participate in presentations from vendors
• Partner with team members dedicated to upholding clients Brand Safety standards ensuring the Brand Safety solution tags are in place, assist with troubleshooting when needed

Qualifications

Additional information

Our Publicis Groupe motto "Viva La Différence" means we're better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $49,305- 71,645.This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 49.3 / 1

All your information will be kept confidential according to EEO guidelines.

Salary : $49,305 - $71,645