Director, Client Insight

(m)PHASIZE is a global analytics company that identifies where to make marketing investments that enable profitable business growth. (m)PHASIZE has developed better approaches for maximizing the effectiveness and ROI of marketing investments. Our game changing analytic innovation takes a wide angle view of the marketplace, measuring the impact of offline & online channel synergies and identifying the right marketing mix to engage consumers in a meaningful way and differentiate from the competition. Our highly experienced marketing consultants have a proven track record of delivering significant improvements in marketing effectiveness & ROI by showing our clients what else is possible rather than what has already been done.

Who you are

• (m)PHASIZE seeks a future thought leader in marketing effectiveness and predictive analytics. The person will touch all aspects of our work, from data collection, hypothesis framing/testing, model development, model interpretation, and model-based marketing strategy formulation.

What you'll do

• Create MMM (market mix models), brand equity, and brand value modeling studies
• Ensure timely delivery of MMM and other brand/marketing effectiveness studies
• Lead engagements with clients' marketing planning, analytics, or strategy stakeholders
• Navigate econometrical conversations with finance, data science, and other technical clients
• Effectively partner with the Data Operations and Solutions Architecture team for new product design
• Supervise Analysts in delivering competitive brand analytics and marketing effectiveness studies
• Frame and address clients' business and marketing challenges
• Discover and facilitate clients' marketing budgeting and measurement problems
• Keep up-to-date with new developments in analytic methods in academia and industry
• Suggest and create new product ideas in marketing analytics

• Proficiency in econometrics, numerical linear algebra, multivariate analysis, and statistical learning
• 7 years of experience in marketing effectiveness, i.e., MMM, brand equity modeling
• 7 years of experience in applying marketing effectiveness, i.e., budget sizing, portfolio optimization
• 4 years of experience in team leadership, specifically in growing marketing analytics team(s)
• 4 years of experience in project management – the ability to prioritize and manage multiple projects
• A bachelor's degree is required; a master's in quantitative discipline is a plus
• Demonstration of creative thinking, problem-solving, and attention to detail
• Recognition that value comes from a collective effort
• Proficient in statistical computing, like R, Python, or SAS
• Highly proficient in data and spreadsheet tools, like MS Excel, Power BI, and SQL

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range: $132,715 - $208,840 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 3/3/2025.

All your information will be kept confidential according to EEO guidelines.

Salary : $132,715 - $208,840