What are the responsibilities and job description for the Director, Insight Generation position at Diageo?
Job Description :
Job Title : Director, Insight Generation (L4)
Location : 3 World Trade Center, New York, NY
About the Function :
Our Sales team love building relationships, connecting with customers to sell our much-loved brands in new and vibrant markets where they can thrive. They help sell our iconic brands across 180 countries every year.
We're operating across different markets, channels, and areas of expertise. Using your curiosity and passion, you'll make the most of consumer insight and digital platforms, reaching new customers, markets, and celebrations to help us achieve our growth potential. We'll support your learning and growth as you develop your career with us and work with people across our business to realise your fullest potential.
About the role :
Drive business growth for US Spirits by transforming complex data into actionable commercial insights that unlock sustainable market opportunities across national, regional, and local landscapes.
Role Responsibilities :
- Establish an "Insight as a Service" framework that converts data, questions, and hypotheses into strategic growth opportunities supporting our evolved strategy of category and geographic focus
- Commercial Business Sequencing : Guarantee alignment of analytics / actionable insights sequencing with the commercial business's operational rhythm
- Lead cross-functional analytics integration, synthesizing inputs from Category Development, Consumer Planning, and Advanced Analytics
- Develop granular growth strategies using zip code-level demographic analysis and advanced data visualization
- Manage three Commercial Insights managers covering Whiskey, Tequila, and Foundation Brands
- Transform retrospective analytics into predictive, forward-looking strategic guidance
Key Outputs
Experience / skills required :
Proven track record of success in driving revenue growth, optimizing sales strategies through the use of analytics / insights in a commercial environment.
Leadership and Dial Up Behaviors
Lean in to our "dial up behaviors" and core values
Rewards & Benefits Statement :
We recognise and value performance, offering our people a highly competitive Rewards and Benefits package
Diversity statement :
Our purpose is to celebrate life, every day, everywhere. And creating an inclusive culture, where everyone feels valued and that they can belong, is a crucial part of this. We embrace diversity in the broadest possible sense. This means that you'll be welcomed and celebrated for who you are just by being you. You'll be part of and help build and champion an inclusive culture that celebrates people of different gender, ethnicity, ability, age, sexual orientation, social class, educational backgrounds, experiences, mindsets, and more.
Our ambition is to create the best performing, most trusted and respected consumer products companies in the world. Join us and help transform our business as we take our brands to the next level and build new ones as part of shaping the next generation of celebrations for consumers around the world.
Feel inspired? Then this may be the opportunity for you.
If you require a reasonable adjustment, please ensure that you capture this information when you submit your application.
Worker Type : Regular
Primary Location : 3WTC
Additional Locations :
Job Posting Start Date :
2025-02-13
Salary Range : Minimum Salary :
140588
Maximum Salary : 234313
At Diageo certain roles are eligible for additional rewards, including annual incentive payment and stock awards. US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others. (Benefits / perks listed may vary depending on the nature of your employment with Diageo and the country where you work.) The salary range displayed is the salary range for the role's primary location.
Salary : $234,313
