Director, CRM Strategy

Hi there! We’re Razorfish. We’ve been leading the marketing industry with our digital expertise since the start of the internet. But in 2020, we did a full reboot. What’s different? It all starts with people. Weird, wonderful, complex people - with diverse backgrounds in strategy, creative and technology. But no matter how different we are, we all have one thing in common. We believe our differences are our strength. So we push for inclusion, challenge convention and bring in new perspectives, to inspire new ideas. Because when we connect by understanding what makes people different, we can create unforgettable experiences that enrich lives. Join us at razorfish.com.

The Director, CRM Strategy provides data-driven marketing program leadership for the client’s owned digital experiences. This role is responsible for strategy and program definition as well as stewarding activation across email and push notification channels. In addition, this role is expected to drive orchestration and alignment across addressable paid channels and enterprise .com marketing and ecommerce experiences.

The ideal candidate should have a diverse marketing strategy background with experience developing, roadmapping and activating novel marketing programs with an addressable CRM focus. They must have experience leading annual strategy and planning for CRM as a channel as well as developing specific campaign plans utilizing and enhancing CRM program capabilities. They should be comfortable navigating ambiguity and providing clarity and focus for cross-functional teams. They should be highly detail oriented with an ability synthesize information from multiple business perspectives to identify opportunities and establish priorities.

• CRM Program Development: Lead a cross-functional team in the collaborative development and stewardship of program initiatives for a major pre- and post-purchase CRM program
• Client Relationships: Develop direct collaborative working relationships with key client stakeholders
• Program Growth: Identify and steward growth opportunities through incremental program proposals and proactive strategy recommendations to client stakeholders
• Identify Integration & Collaboration Opportunities: Strengthen individual strategies by connecting people and thinking across teams and lines of business when relevant
• Creative Briefing and Strategic Stewardship: Develop insightful creative briefs to provide focus and direction to developing creative program assets
• Team Leadership: Manage, guide and mentor junior and mid-level strategists
• Thought Leadership: Identify and steward adoption of process and practice improvements both internally and among client stakeholders
• Client Business Immersion: Develop a deep understanding of the clients’ category and unique business dynamics within the category
• Consumer Behavior: Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research

• 10-12 years developing CRM marketing programs and campaigns at an agency, consultancy or within a marketing department
• Must have experience developing strategies and activations across at least two (and preferably three) of: owned marketing/ecommerce site, addressable media, CRM
• Familiarity with the Telco and consumer electronics industries a bonus
• Initiated, managed and led the formation of deliverables such as: Personas, customer journeys, communication architectures, interactive/connection/touch-point plans, campaign plans, program strategies, personalization strategies, etc.
• Insight development from primary and secondary research, plus online communities, ethnography, traditional and web-based focus groups, social media monitoring, digital audits and digital behavioral data, and online/offline media measurement tools.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• ‘Work Your World’ Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Razorfish is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $134,000 - $$183,000 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

25-2860

Salary : $183,000