Director, CRM Strategy

A division of Publicis Groupe, Publicis Digital Experience is a network of top-tier agencies designed to develop capabilities and solutions to enable growth and provide scaled access to the digital capabilities of Publicis Groupe in service of our clients. Together, the Publicis Digital Experience portfolio endeavors to create value at the intersection of technology and experiences to connect brands and people.

Our model to transform every brand experience will help clients navigate, develop, and activate commerce in a way that will provide them with a future-proof model for modern marketing. With our unique expertise in consumer engagement, CRM, and commerce, Publicis Digital Experience powers brands and empowers people in a new era of creativity. An ever-changing landscape and the need for fluid thinking is just part of our problem-solving nature. Which means we're untethered from any specific medium or method—we go where ideas will work best.

We are an expanding network with more than 5,000 employees, with agency brands throughout our global offices. Publicis Digital Experience brands include Razorfish, Digitas, Arc Worldwide, Saatchi Saatchi X, Plowshare, 3Share, and the Publicis Commerce Exchange.

We are looking for a Strategy Director with strong experience in CRM, Creative Strategy and program performance management. The ideal candidate should have diverse marketing strategy experience that 1) Helps provide data driven insights and leadership for client’s customer acquisition, loyalty and retention efforts 2) Collaborate with the data team to identify opportunities to optimize programs. Given that this is a multi-faceted role, this candidate should have the ability to carve out a niche role within the strategy team.

• Lead a cross-functional team in the collaborative development of base and/or acquisition program initiatives including creative oversight, strategic POVs & insights from reporting.   
• Own compilation & sharing of research for the clients’ category, products, and unique business dynamics within the category. 
• Lead campaign insights, testing roadmaps and planning discussions in conjunction with Analytics partners. 
• Develop a deep understanding of consumer behavior from both first-party data sources and analyses as well as third-party research. 
• Be proactive in understanding marketing automation technologies and staying current with the latest industry platforms and capabilities. 
• Oversee the strategy of client campaigns and projects to ensure the marketing and creative work is on strategy and on brand. Able to take insights and turn object reporting into differentiating and inspiring creative ideas. 
• Own utilization of creative best practices across functional teams. 
• Map customer journey to multi-channel touchpoints and identify opportunities for personalization. 
• Develop and deliver compelling, well-packaged strategic client presentations. 
• Occasionally contribute to new business work and thought leadership content. 

• 9 years’ experience in an agency or advertising or marketing environment
• Prior marketing strategy experience that includes CRM, Creative Strategy and program performance management.
• Telecommunications and/or technology brand experience is a plus.
• Able to lead strategic initiatives such as customer journey mapping, identifying messaging platforms & segmentation strategies.
• A self-starter who is competent in independent settings.
• Ability to navigate ambiguity, provide clarity and focus for cross-functional teams and proactively navigate client organizations.

The Power of One starts with our people! To do powerful things, we offer powerful resources. Our best-in-class wellness and benefits offerings include:

• Paid Family Care for parents and caregivers for 12 weeks or more
• Monetary assistance and support for Adoption, Surrogacy and Fertility
• Monetary assistance and support for pet adoption
• Employee Assistance Programs and Health/Wellness/Comfort reimbursements to help you invest in your future and work/life balance
• Tuition Assistance
• Paid time off that includes Flexible Time off Vacation, Annual Sick Days, Volunteer Days, Holiday and Identity days, and more
• Matching Gifts programs
• Flexible working arrangements
• 'Work Your World' Program encouraging employees to work from anywhere Publicis Groupe has an office for up to 6 weeks a year (based upon eligibility)
• Business Resource Groups that support multiple affinities and alliances
  
  

The benefits offerings listed are available to eligible U.S. Based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.

Publicis Digital Experience is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

All your information will be kept confidential according to EEO guidelines.

Compensation Range: $127,585 - $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 4/20/25.

Salary : $127,585 - $200,790