What are the responsibilities and job description for the Senior Analyst, Business Intelligence position at Publicis Groupe Holdings B.V?
PHM is the leading health media agency in the US. We are designed for—and dedicated to—delivering best-in-class solutions that connect people with meaningful health and wellness solutions every day. Guided by our genuine passion for health and wellness, our work across the entire media ecosystem helps real patients navigate the most pivotal moments of their healthcare journeys.
While we have grown to be the No. 1 agency in our industry, at heart we’re still a startup. It’s that energy and spirit of innovation that allows us to create bold and meaningful “health media firsts” for our clients, and to do it all with #phmlove.
Overview
The Senior Analyst, Business Intelligence will support the BI team by analyzing media and marketing performance, ensuring data accuracy, and delivering client and publisher reporting needs. This role will master various data sources to create dashboards that assess campaign effectiveness and translate insights into business recommendations. Additionally, the Senior Analyst will help train new team members and manage workloads to ensure timely completion of deliverables.
The ideal candidate will have excellent analytical abilities, strong technical skills, outstanding business acumen, intense curiosity and superior verbal/written communications skills. The successful candidate will be a self-starter that is adaptable, exhibits strong attention to detail, and has an ability to work in a fast-paced and ever-changing environment.
Responsibilities
While every engagement is unique, typical engagements require execution against the following tasks and deliverables:
- Ensure all data is accurately reflected in all reporting tools through quality assurance process
- Regularly engage with data partners to prepare data and proactively identify and resolve issues including data inaccuracies or discrepancies
- Assist with the creation of measurement plans outlining strategy and tactics required to assess brand performance
- Assist with collecting market and industry research to provide performance benchmarks, industry updates, market scans, top-line summaries and client reports
- Synthesize media campaign data available into insights/recommendations about the success of our programs in transforming the behavior of our target audience (most likely healthcare professionals, patients/prospects, or a combination of the two)
- Work with the BI Leadership to utilize the aforementioned insights/recommendations as the foundation for presentations, reports, and assorted client deliverables
- Maintain professional relationships with internal (PHM) stakeholders by communicating effectively and delivering on all data needs for which BI is responsible
- Clear understanding and demonstrated ability to successfully coach entry level employees on basics of BI Reporting platforms including but not limited to:
- Google Display & Video 360 (DCM)
- Data Visualization tools (Datorama, Power BI, Tableau)
- Search Ads 360/Adwords
- Social Reporting (Facebook/Instagram/Twitter)
- Web Analytics (Analytics360/Omniture)
- Contribute to competitive analyses and best practice audits
- Display ability to shift mindset in client/vendor/internal meetings from active listening to proactive participant, presenting new ideas and being able to generate personal POV on discussion topics
- Ability to operate autonomously and manage multiple deliverables
- Understanding of working within a matrixed organization and the ability to direct questions to the appropriate party necessary in order to quickly provide resolution to client issues/projects
Qualifications
- Strong analytical skills with demonstrated ability to be both strategic and tactical
- Ability to multi-task; ability to manage time, deadlines and prioritize work
- Capacity to work independently and contribute to larger team initiatives
- Understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers
- Superior skills with the following core competencies:
- Time Management
- Problem Solving
- Quantitative Skills
- Effective Communication
- Intellectual Curiosity
- Hands on experience with digital analytics tools (Google Analytics, Omniture)
- Power user of MS Excel; Proficiency in Word and PowerPoint is required
- Knowledge of statistical modeling techniques, segmentation, research, lifetime value and ROI a plus
- Experience in program measurement (online and/or offline) and test design a plus
Additional information
Compensation Range: $72,390 - 99,960 Annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/13/2025.
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Salary : $72,390 - $99,960
