Senior Vice President, Commercial Strategy

"APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.

APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all size to benefit from custom solutions that best fit their business challenges in an increasingly complex media environment.

Clients opt into solutions outside the agency’s core services that offer tangible benefits including guaranteed outcomes, increased flexibility, and advantageous pricing."

Role Overview: Lead and oversee the development of strategic commercial offers and contracts that deliver value through media efficiencies, mitigating risk and sound operations across new and existing clients.

Key Responsibilities:

• Build Apex capabilities, tools & tech and talent into innovative and competitive commercial proposals, connecting our approach to media pricing and core business media planning and buying terms.
• Explore and create new, sustainable revenue streams for Apex Exchange in partnership with other disciplines.
• Develop new commercial models, in particular monetization for platforms and value-based pricing.
• Champion value-based solutions within commercial discussions where appropriate.
• Proactively identify new added value ($) across tools, tech and talent.
• Provide guidance and benchmarks for staffing models that drive profitability.
• Identify areas to increase profitability through new products, talent or scope changes.
• Partner with Client Leads, CFOs and CEOs on contract renewal process.
• Partner with other Groupe solution hubs as needed to develop joint Power of One commercial offers.
• Build best practices, playbooks and automation into commercial workflows.
• Establish global archive for all team-related materials.
• Collect data to support Commercials-related reporting for key stakeholders.
• Create a reporting cadence and deliver reports on risk tracking across Groupe clients.
• Work with legal, be accountable for the development and agreement of MSAs.
• Educate the network around development of commercial proposals and negotiation skills.
• Develop relationships with the procurement community and intermediaries.
• Organize and recruit talent as needed to deliver against above role goals.

General Success Metrics and KPIs:

• Revenue conversion on new business pitches
• Retention rate on existing business
• Improvement in key Global Client contribution margin
• Subjective assessment of contribution to development of commercial proposals, including sustainability over extended period, improved investment insight and price benchmarking

Core Competencies:

• Cross Functional expertise – has the functional and technical knowledge and skills to do the job at a high level of accomplishment, in line with position in the organization and seniority. Must be comfortable with finance systems, excel formulas (VLOOKUP/ SUMIF/ Pivot tables), and ideally previous exposure to multiple functions across the Groupe (finance, operations, legal, client teams).
• Attention to detail - takes ownership to develop client facing contractual and fee documentation and looks for errors in own work before sharing.
• Client focus - dedicated to meeting the expectations and requirements of external and internal clients; get first-hand information and uses it for improvements in product services; acts with clients in mind.
• Comfortable with ambiguity - action oriented and full of energy for the things seen as challenging; not fearful to problem solve for processes or deliverables that do not have established precedence; self-starter to proactively take action where a need is identified

• 15 years of agency and or similar experience including Finance, Investment, Commercial and/or an Operations.
• At least 10 years in agency leadership roles within Client teams, Investment, Finance, Commercial and/or Operations.
• Bachelor’s degree.
• Has served in Global or Regional roles and has worked on large-scale projects with multiple markets.
• Familiar with negotiating MSAs/contract terms, scopes of work and other data-related legal documents.
• Ability to quickly build relationships across a large organization.
• Teamwork, proactivity, and ability to meet deadlines.
• Exceptional organization and listening skills.
• Strong verbal and written communication skills.
• Use creativity and innovation to problem solve.
• Proficient in PowerPoint, Word and Excel.

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent. 

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive.  Our benefits package includes medical coverage, dental, vision, disability, 401K,  as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.  All your information will be kept confidential according to EEO guidelines. 

Compensation Range: $176,700 - $288,765 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 1/28/2025.

Salary : $176,700 - $288,765