Vice President, Group Director, Data and Analytics

Digitas Health is the Agency of Now: the first global connected-health agency, purpose-built for marketing today. Digitas Health specializes in helping health brands navigate a complex and shifting media environment to create deeper, more relevant connections with their consumer and professional customers.  With offices in Philadelphia, New York, San Francisco, and London, it is a member of the world’s largest healthcare communications network,

Publicis Health. As a member of this elite network, Digitas Health is also a member of the Paris-based Publicis Groupe S.A. (Euronext Paris: FR0000130577), the world’s third-largest communications group, second-largest media counsel and buying group, and a leader in digital communications.

Web: www.digitashealth.com | Facebook: www.facebook.com/digitashealth | Twitter: www.twitter.com/digitas_health 

We’re searching for a Vice President, Group Director who will be a key leader within the core Data and Analytics (DNA) team. Data and Analytics is structured into three specialties: Data Intelligence, Data Strategy, and Data Technology.

For the Vice President, Group Director, Data Intelligence will serve as an expert in brand and overall analytics strategy. The VP, Group Director will extend Digitas Health and the DNA team’s knowledge on data strategy and storytelling by exploring new opportunities, identifiying new solutions, new platforms, etc. In conjunction with data technology and data strategy, the VP, Group Director defines and innovates our approach to data/client/strategy problems through improved processes, partnerships, and data integration.

• Key client contact to lead the overall brand strategy and engagement strategy through discovery and development of measurement plans, learning agendas, and test plans
• Set up measurement frameworks and actionable insight generation
• Develop and manage the relationship with key vendors, clients, and internal stakeholders
• Lead client communications and deliverables, help them understand the story in a simple and concise way and communicate success of client’s marketing efforts
• Provide guidance to clients on marketing performance analytics through POV’s related to improving performance on marketing activities
• Develop one or more performance scenarios based on the expected outcome and drive optimization recommendations with internal capabilities and client
• Educate the DNA team with learnings from projects and documented case studies with process and results
• Collaborate with internal team on client communications and deliverables, helping to define the story in a simple and concise way and communicate success of client’s marketing efforts
• Proactively propose performance improvements for clients’ marketing activities
• Through compelling data visualizations, develop, maintain and communicate insights, key metrics and reports, highlighting opportunities for improvement
• Keep internal stakeholders informed about new opportunities, issues and performance successes.
• Collaborate with DNA leadership to develop and document case studies with process and results
• Support DNA leadership in in new client acquisition and new business development
• Manage team members’ careers and provide growth opportunities, coaching and training
• Foster a team environment and play an active role in building teams

• 12 years of work experience with analytics and optimization platforms
• 12 years of business experience in marketing consulting, advertising or interactive
• Expertise within the digital environment and in aligning marketing strategies with business needs
• In-depth knowledge of integrated marketing and CRM disciplines (including primary research, segmentation, targeting, direct marketing and customer care)
• Excellent written, oral communication and presentation skills
• Experience managing and coordinating multiple projects across internal teams
• Proven leadership record with strong client relationship skills
• Strong familiarity with the digital environment
• Four-year degree (with a business focus such as Statistics, Economics, Finance or Marketing)
• Master’s degree (preferred)
• Proficiency in Microsoft Office
• Adobe Suite Experience a plus
• Candidate must be open to travel as needed

Compensation Range: $163,210 - $234,570 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03/11/2025.

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Salary : $163,210 - $234,570