Junior Strategist

Company description

Leo Burnett is a Creative Solutions Company. In 1935, Leo Burnett opened the doors to his agency with the belief that “what helps people helps business.” People – their wants, needs, motivations and dreams – remain at the center of everything we do today. And thanks to data and technology, it’s possible to understand what matters to people better than ever before. By combining real-time human insights with the power of creativity, Leo Burnett creates solutions that help people and business alike.

Overview

We are looking for a Junior Strategist to join us.

This position is part of an industry-leading team which is transforming a regulated CPG category through marketing and digital innovation. Our iconic brands set us apart as we create multi-channel strategies with the ongoing objective to increase brand affinity and choice, whether through innovative digital experiences, engaging content, and / or value in many forms. You’ll learn to think like a brand strategist, a researcher, a digital strategist, or a content strategist on any given day (sometimes on the same day).

This role redefines what it means to work in a regulated category, providing any strategist the opportunity to expand their skills and provide thought leadership on a number of different brands.

Developing holistic communication strategies and plans including key messaging and engagement needs

Evaluating communication channels based on audience and campaign goals

Developing targeting strategies and recommendations to optimize campaigns based on goals and performance metrics

Following digital trends, technologies and industry best practices for campaign development and strategies

Responsibilities

An Ideal Candidate Will Have :

Insights-driven thinking informed by cultural trends, behavioral learning, and other inputs to inform creative development for maximum relevance and impact

Curiosity and insight into how consumers experience a brand

Understanding of how to articulate and distill clients’ business problems, transforming them into strong, inspiring creative briefs

Familiarity analyzing information, research and data to apply findings in the creative idea development process

Presence and energy; to work with cross-functional teams in the development of strategic solves and creative ideas

Familiarity with human-centered design principles that are the foundation for consumer-centric messaging approaches and journeys

Qualifications

Experience / Skills Requirements :

1 – 3 years of experience in digital, brand or media strategy

Flexible and collaborative – able to partner and develop relationships with diverse personalities and cross-functional teams, including clients

Strong writer and communicator – able to develop POVs to influence clients and teams, author compelling briefs, and facilitate productive meetings

Driven by curiosity - to find audience, trend and category information that may help us solve business challenges in different ways

Desire to take on challenges and proactively problem-solve

Experience with AI or social a plus

This position offers an excellent opportunity for fully integrated work and working with a deep, cross-functional team (includes video, digital, mobile, email, DM, retail, package / logo design, and promotions).

Additional information

Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.

Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com.

Compensation Range : $53,200.00 - $70,560.00 annual. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time. Temporary roles may be eligible to participate in our freelancer / temporary employee medical plan through a third-party benefits administration system once certain criteria have been met. Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met. For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off. The Company anticipates the application deadline for this job posting will be 03 / 12 / 25.

All your information will be kept confidential according to EEO guidelines.

LI-NP1

Salary : $53,200 - $70,560