Planning Director

Company description

We help brands make BOLD MOVES

Nowadays, brands want rapid, spectacular growth and they expect media to deliver it.

Clients used to give us media briefs that said “deliver 80% awareness” or “give me an impactful Christmas campaign.”

Now we hear

Take me from 4th to 1st in my category”

Help me grow 10% in a market declining 10%”

Make me the most loved brand in my industry”

These are huge asks of media, that can’t be met through tweaking the media plan of two years ago.

Decades of advertising research prove that without a big change, large brands stay large and small brands stay small.

This is why Zenith help brands make BOLD MOVES.

Bold moves are big, brave changes to media strategy, delivering more impact for brands and more value for consumers.

Bold moves are backed up with a solid forecast – they are a better path to growth.

Bold moves build a partnership – we believe in this approach so much we link our growth to your success.

Bold Moves bring bigger ROI

This approach works for our clients, our people and consumers – it’s why we are recognised as the UK’s best media agency.

Our Commitment

At Zenith UK, we believe that fostering an inclusive culture where all talent can thrive makes our company stronger. It enables a greater idea exchange, which fosters innovation and creativity, and enriches our perspective. We are committed to Publicis Groupe’s wide variety of talent engagement and inclusion programming, and encourage our people to take an active role in continuing to drive positive change within our agency.

Overview

Working within the Planning department will provide an exciting mix of challenges and different thinking. You’ll be exposed to the full spectrum of Zenith capabilities and have opportunity to work across all paid media channels.

This Planning Director role will be refreshingly diverse, working across three core clients and verticals – Pfizer (Pharmaceuticals), Edrington (Alcohol) and Lactalis (Cheese and Yoghurt).

The Clients

• Pfizer : A global leader in pharmaceuticals, Pfizer is at the forefront of health innovation. The account requires strategic media planning to effectively communicate their cutting-edge treatments, vaccines, and health solutions to diverse audiences, including both consumer facing campaigns as well as those designed specifically to reach Healthcare Professionals. As a ‘Power of One’ Publicis client, we work closely with our sister agency teams and Global hub to bring together media, data, creative and production to execute integrated campaigns in the UK that help fuel business growth for Pfizer.
• Edrington : Known for premium and prestige whisky brands including The Macallan, Highland Park, and The Famous Grouse, Edrington requires planning strategies that resonate with discerning consumers and enhances brand prestige.
• Lactalis UK : As a leading player in the dairy market, Lactalis offers a range of chilled dairy products. The focus is on crafting plans that boost brand presence and support product launches across the UK market, including support for fast growing protein enriched yoghurts, as well as established household-name cheese brands.

Responsibilities

Qualifications

Additional information

Zenith UK has fantastic benefits on offer to all of our employees. In addition to the classics, Pension, Life Assurance, Private Medical and Income Protection Plans we also offer;

Full details of our benefits will be shared when you join us!

Publicis Groupe operates a hybrid working pattern with full-time employees being office-based three days during the working week.

We are supportive of all candidates and are committed to providing a fair assessment process. If you have any circumstances (such as neurodiversity, physical or mental impairments or a medical condition) that may affect your assessment, please inform your Talent Acquisition Partner. We will discuss possible adjustments to ensure fairness. Rest assured, disclosing this information will not impact your treatment in our process.

Please make sure you check out the Publicis Career Page which showcases our Inclusive Benefits and our EAG’s (Employee Action Groups).

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