What are the responsibilities and job description for the Publicis Groupe is hiring: Director, National Video Investment in New York position at Publicis Groupe?
Company description
APEX Exchange (APEX) is a distinct next-generation trading entity within Publicis Media that identifies and invests in emerging market trends to benefit Publicis clients.
APEX develops innovative offerings through direct partnerships and principal investments that allow clients of all sizes to benefit from custom solutions that best fit their business challenges in an increasingly complex media environment.
Clients opt into solutions outside the agency’s core services that offer tangible benefits including guaranteed outcomes, increased flexibility, and advantageous pricing.
Overview
ABOUT THE ROLE
APEX is dedicated to supporting the sales / growth / demand of PMX Lift products. To accommodate increased demand and activate campaigns in a timely manner, APEX is seeking a Director to join our growing Investment team.
On top of invaluable experience in the fast-growing, ever-evolving ATV landscape, you will benefit from high visibility with APEX and PM agency leadership and executives, the chance to work across a variety of client brands, and the opportunity to collaborate with different teams of experts.
Must haves for this role include a proven track record for planning campaigns in collaboration with clients and media vendors, comfortability in a marketplace-and-agency facing role, expertise in the advanced TV and video ecosystems, and experience with audience-based buying.
You will report to the Vice President, APEX Lift.
This is a hybrid role, requiring three days in-office each week. If you are contacted for an interview, your recruiter will discuss specifics with you, inclusive of any necessary reasonable accommodations.
Responsibilities
- Manage the strategic planning of Lift campaigns, including :
- Collaborate with Audience Enablement team to identify, define, and size strategic audiences
- Request and review proposals from vendors
- Determine strategic allocation of budgets based on client goals and audiences
- Share recommendations with agency teams, including tactical approach and strategic rationale for each campaign
- Partner with Activation team to ensure successful launch and pacing of campaigns
- Work with Analytics team to set up campaign measurement, QA post campaign reports, and generate actionable insights
- Develop and / or maintain positive relationships between all internal and external parties that touch PMX Lift
- Identify areas for opportunity to improve upon current procedures
Qualifications
TECHNICAL SKILL REQUIREMENTS
We value diversity of thought and experiences at APEX! If you learned about media from the sales or agency side, that’s great but we do need folks with advanced level of understanding of how media investment works.
SOFT SKILL REQUIREMENTS
Technical skills are a point of entry for the roles at APEX but we’re looking for exceptional talent with high emotional intelligence and soft skills that drives our culture.
Additional information
Our Publicis Groupe motto “Viva La Différence” means we’re better together, and we believe that our differences make us stronger. It means we honor and celebrate all identities, across all facets of intersectionality, and it underpins all that we do as an organization. We are focused on fostering belonging and creating equitable & inclusive experiences for all talent.
Publicis Groupe provides robust and inclusive benefit programs and policies to support the evolving and diverse needs of our talent and enable every person to grow and thrive. Our benefits package includes medical coverage, dental, vision, disability, 401K, as well as parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.
If you require accommodation or assistance with the application or onboarding process specifically, please contact USMSTACompliance@publicis.com. All your information will be kept confidential according to EEO guidelines.
Compensation Range : $119,510 - $188,025 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
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Salary : $119,510 - $188,025
