What are the responsibilities and job description for the Media Director, Planning position at Publicisgroupe?
Company description
With a history that dates back over 80 years, Starcom is a global communications planning and media leader. We are an agency still grounded in our founding principle that people are at the center of all we do. Each day, we apply this belief to harness the transformative power of data and technology to inspire and move people and business forward. With more than 7,000 employees in over 100 offices around the world, Starcom partners with the world's leading marketers and brands, including Bank of America, Best Buy, Kellogg Company, McDonald's, Novartis, Samsung, Visa and more.
Overview
The Director oversees the planning of all media campaigns across online and offline channels. This person is a leader who contributes to the brand strategy and planning and builds solid relationships with clients and internal teams across all levels and functions. As a day-to-day point of contact for senior-level partners, the Director facilitates ongoing education for internal teams and clients, identifies new revenue growth opportunities, and provides team management and strategic insight.
Responsibilities
- Maintain an in-depth knowledge of current media industry news and brand business (current and historical perspectives) with a focus on upstream initiatives.
- Ensure the team delivers sound strategic media recommendations based on a clear understanding of brand objectives.
- Lead the team and day-to-day client interaction and build, maintain, and grow client relationships and client business.
- Apply their experience to elevate strategic thinking across the portfolio and set appropriate learning agenda elements.
- Write and deliver strategies and POV’s as well as oversee the translation of these strategies into the final audience plans.
- Work with analytics and research teams to identify / apply learnings and the investment and operations teams to ensure flawless implementation.
- Analyze client’s audience strategies and work with internal groups to lead business case development.
- Facilitate team building through collaboration, open communication, and focused project management to assure that assignments are executed in a timely manner.
- Provide vision, direction, management and support to individuals within the team to ensure their work aligns with our mission and goals.
- Demonstrate a deep technical understanding as well as problem solving and intervention when necessary.
Qualifications
Additional information
Starcom is an Equal Opportunity Employer. Our employment decisions are made without regard to actual or perceived race, color, ethnicity, religion, creed, sex, sexual orientation, gender, gender identity, gender expression, pregnancy, childbirth and related medical conditions, national origin, ancestry, citizenship status, age, disability, medical condition as defined by applicable state law, genetic information, marital status, military service and veteran status, or any other characteristic protected by applicable federal, state or local laws and ordinances.
The benefits offerings listed are available to U.S. based employees, are reviewed on an annual basis, and are governed by the terms of the applicable plan documents.
Compensation Range : $127,585- $200,790 annually. This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on the skills, qualifications, and experience of the applicant along with the requirements of the position, and the Company reserves the right to modify this pay range at any time.
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Salary : $127,585 - $200,790
