Director of Marketing and Communications

Job Description

Director of Marketing & Communication

ABOUT THIS ROLE

The Director of Marketing and Communications position requires excellent leadership skills, hands-on project management skills, and the ability to drive results. This role is responsible for the management of marketing and content releases, owning marketing plans, strategies and content schedules from start to release, and partnering effectively with teams inside and outside of Pueblo Radiology Medical Group. As a key leader of the PRMG brand team, this role helps to guide a world class in-house creative and marketing department who are responsible for delivering engaging material to our community.

The Director of Marketing and Communications must be a forward-focused team player with a positive attitude. The role reports to the Chief Administrative Officer.

TARGETS

Comprehensive marketing strategies are designed and implemented to create awareness of PRMG activities, products, and brand. The Marketing department provides high-level leadership, direction, and feedback. Ideas are innovated and developed for promotional events or activities and organized efficiently.

The Director of Marketing and Communications will direct the organization toward its primary objectives of clear communication and campaigns in order to fulfill the goal to be the best at Promoting our mission and core values to our community, business partners and patients.

RESPONSIBILITIES

·        Oversee project management, coordinates communication, and administrative duties related to marketing and content on various projects. This role will oversee multiple projects at once and will work independently with minimal supervision in a fast-paced

·        Define and drive the creative production process for Pueblo Radiology Medical Group marketing team projects.

·        Project management for various global projects simultaneously.

·        Works closely with team and creative vendors to implement the marketing strategy for various creative and curriculum-based projects.

·        Build comprehensive marketing plans that include social media strategies to share The PRMG story.

·        Develop, Lead, Create and Oversee the marketing schedule and enforce timelines of Practice marketing and content projects.

·        Screening of potential new opportunities and presenting back to leadership team for feedback and approval.

·        Enforce brand consistency and advocate on behalf of PRMG.

·        Serves as liaison to contributors and others directly involved in published works, i.e. resolve issues, permissions activities, project documents, edits, drafts, projects, platforms, campaigns, mailings, etc.

·        Coordinates and is the designated contact for Practice published resources and various projects.

·        Manages vendor relationships related to marketing and facilitates local tours.

·        Oversees marketing strategy for PRMG and its affiliates develop content for social media and promotional uses for projects, pre and post release.

·        Manages content for distribution i.e. bios, photos, podcasts, series, outside speaking engagements.

·        Manages and maintains content for reference from any additional projects the practice participates in.

·        Provide oversight and manage distribution to all public facing vendors.

·        may also assign other duties or responsibilities, in its sole discretion.