Sr. Manager/Director, CTV (Programmatic/DSP)

Description

A bit about us:

PulsePoint is a leading technology company that uses real-world data in real time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy—delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.

The Product You'll Be Working On:

LIFE BY PULSEPOINT™, Everything you need to plan, activate, analyze and optimize your digital healthcare advertising campaigns - in one platform. Our proprietary data targeting solutions are the backbone for thousands of healthcare brands seeking instant access to forecast, target and engage DTC and HCP audiences at scale.

Requirements:

We are looking for a Sr. Manager/Director, CTV to act as our CTV subject matter expert, help us define the space, and ultimately lead and grow our CTV vertical. *Note that this is a role where you will collaborate with the Sales, Marketing, and Product teams.

CTV has the highest revenue ceiling of any channel that is currently activated programmatically in the digital health space. You will expertly develop a more refined strategy around CTV, identify potential gaps in our approach, and act as a key driver to achieving our goals for 2025 and beyond.

What you’ll be doing:

• Support the Sales team’s efforts to generate new leads, build out the CTV sales pitch, and ride along in client-facing meetings as our subject matter expert on CTV
• Educate our internal teams on CTV while working to continually define our strategy and market-facing approach
• A creative thinker who makes long-term contributions both to the organization as a whole, as well as the sales team’s development
• Work closely with Product, Marketing, and Platform teams to enhance our offerings and collaborate with various other teams cross-functionally to improve the business, identify new measurement partners, etc.
  
  

What you'll need:

• Minimum 5-9 years of experience in the adtech/programmatic space
• Successful history of working for or with DSPs and/or TV/CTV providers
• Deep expertise with CTV
• Track record of success in an unstructured, entrepreneurial environment
• Health/pharma knowledge/experience preferred
  
  

Benefits:

• 401(k) Match
• Generous paid vacation and sick time
• Paid parental leave & adoption assistance
• Annual tuition assistance
• Better Yourself Wellness program
• Commuter benefits and commuting subsidy
• Group volunteer opportunities and fun events
• A referral bonus program -- we love hiring referrals here at PulsePoint
  
  

And there’s a lot more!

Follow us on Glassdoor and watch this video here to learn more about what it’s like to work at PulsePoint!

Selection Process:

• Initial Phone Screen (30 minutes)
• Hiring Manager Interview (45 minutes)
• VP of Platform Interview (30 minutes)
• Additional Executive Interviews
• Case Study or Presentation
• Reference Checks (2-3 references)
  
  

WebMD and its affiliates is an Equal Opportunity/Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.