What are the responsibilities and job description for the Supply Business Analyst, AdTech position at PulsePoint?
Description
About PulsePoint :
PulsePoint is a leading technology company that uses real-world data in real-time to optimize campaign performance and revolutionize health decision-making. Leveraging proprietary datasets and methodology, PulsePoint targets healthcare professionals and patients with an unprecedented level of accuracy-delivering unparalleled results to the clients we serve. The company is now a part of Internet Brands, a KKR portfolio company and owner of WebMD Health Corp.
Description
The Data & Analytics function is at the very heart of what makes PulsePoint an innovative, fast-paced, and market-changing company.
Our path forward is through data and this team is in the driver's seat for the journey.
The Big Picture :
As a Data Analyst, Supply Analytics, you will play a crucial role in enhancing PulsePoint's DSP business by developing and continuously innovating on insightful reporting and data-driven recommendations for our supply-side operations. Your contributions will deepen the understanding of our DSP's supply footprint and uncover actionable insights that drive improvements in supply quality, ultimately elevating advertising outcomes for our clients.
In this role, you should have not only strong analytical skills, but also excellent communication capabilities and a solutions-oriented mindset. The ideal candidate must be able to balance day-to-day responsibilities and long-term strategic projects within a fast-paced environment. They should be a self-starter and comfortable recommending solutions in an ambiguous environment with guidance.
Specifically, here are some things we'll want you to get done :
- Cultivate a comprehensive understanding of PulsePoint DSP's programmatic ad ecosystem, including supply partners and publisher relationships, to provide valuable analysis and insights.
- Conduct thorough analyses of our supply footprint, from bid requests to impressions, including openRTB parameters, to identify emerging trends and spending patterns.
- Leverage advanced analytics tools such as Sincera and Jounce Media to enhance data analysis and derive meaningful insights.
- Develop and execute longitudinal, seasonal, and channel studies to assess PulsePoint's supply footprint.
- Support initiatives aimed at improving ad environment quality and media effectiveness across PulsePoint's supply footprint.
- Collaborate closely with Product Management to address inventory management challenges across various buying modalities, including Programmatic Guaranteed, Private Marketplace, Curated Market, and Open Exchange.
- Create demand and supply-facing forecasting models to support strategic direct publisher integrations.
- Automate data visualization and reporting capabilities to empower users (both internal and external) to access data independently, enhancing quality, accuracy, and speed.
- Actionable Insights : Synthesize raw data into actionable insights that drive business results, identify key trends, and present findings in a clear and compelling manner.
- KPI Monitoring : Monitor and analyze key performance indicators (KPIs) from a supply perspective at the DSP level, providing regular updates and actionable recommendations.
- Stakeholder Communication : Effectively communicate findings and insights to stakeholders through dashboards, presentations, and ad-hoc reports.
- Industry Awareness : Stay informed about industry trends and competitive developments to identify opportunities for growth and innovation.
Required Qualifications :
Preferred Qualifications :
Selection Process :
Target salary range : $100-120k base 10-12k bonus
What we'll give to you :
And there's a lot more!
Watch this video here to learn more about our culture and get a sense of what it's like to work at PulsePoint!
What are 'red flags' for us :
Candidates won't succeed here if they haven't worked closely with data sets or have simply translated requirements created by others into SQL without a deeper understanding of how the data impacts our business and, in turn, our clients' success metrics.
WebMD and its affiliates is an Equal Opportunity / Affirmative Action employer and does not discriminate on the basis of race, ancestry, color, religion, sex, gender, age, marital status, sexual orientation, gender identity, national origin, medical condition, disability, veterans status, or any other basis protected by law.
Salary : $100,000 - $120,000
