Retention Marketing Manager - CRM

SPEED & SPIRIT is what we look for in our candidates, defined by some simple values that inspire us to BE DRIVEN in our performance, BE VIBRANT in our sporting legacy, BE TOGETHER in our team spirit, and BE YOU to let our individual talent and experience shine. Applying for a job at PUMA is easy and all genders are welcome. Simply click APPLY ONLINE and follow the steps to upload your application.

YOUR MISSION:

The Retention Marketing Manager for the email channel is an essential part of the growing Retention team. You will be responsible for developing and executing CRM campaigns in the email channel with a primary focus on driving ecommerce business results and retaining customers in the North America (US & Canada) region. You will collaborate cross-functionally to deliver a seamless consumer experience through data-driven and personalized email campaigns that drive revenue, loyalty, and brand affinity. This is a Hybrid position with in-office expectations.

• Develop and execute CRM campaigns in the email channel with a primary focus on driving ecommerce revenue and improving conversion rates
• Manage end-to-end email campaign process from ideation and calendar planning to creative briefing, segmentation, regional translations, QA, deployment, CRM agency collaboration, and reporting
• Sync with launch, merchandising, retail, and promotional calendars to support priority initiatives in parallel with other Retention and Performance Marketing channels
• Elevate the email channel through storytelling by collaborating with internal partners to identify key brand moments and activations to highlight
• Develop and implement iterative testing plans, focusing on segmentation, messaging, frequency, and personalization, to optimize campaigns to improve channel KPIs
• Collaborate with site and other channel owners to prioritize and execute omnichannel tests
• Analyze performance metrics and leverage business insight to identify trends and opportunities for optimizations and to drive engagement and efficiency
• Provide clear communication and coordination of campaign briefs, deliverables, timelines, dependencies, and blockers
• Support Senior Retention Marketing Manager on audience segmentation, channel health management, testing strategies, and lifecycle automation journeys
  
  

YOUR TALENT:

• 2-4 years of e-mail and/or CRM marketing experience in a fast-paced, direct-to-consumer environment with a proven track record of delivering results
• Familiarity and high comfort level working in email/CRM platforms and analytics tools
• Experience with testing design and methodologies, personalization, and marketing automation
• Experience with audience segmentation
• Consumer-first mindset with a deep understanding of the digital landscape, innovations, and best practices
• Keen creative eye with ability to translate business objectives into comprehensive creative briefs
• Proven analytical skills with strong understanding of industry KPIs and ability to translate insights into actions
• Excellent project management and organizational skills with the ability to manage multiple tasks and priorities
• Solution-oriented with a penchant for strategic thinking and problem solving
• Retail, sportswear, or fashion industry experience/interest highly preferred
  
  

PUMA supports over 19,000 employees across 120 countries. The PUMA Group owns the brand PUMA, Cobra Golf and stichd, and is headquartered in Herzogenaurach, Germany.

PUMA is an Equal Employment Opportunity (EEO) employer. It is the policy of PUMA to prohibit discrimination and harassment of any type and to afford equal employment opportunities to all persons without regard to race, color, religion, sex, national origin, age, gender, physical or mental disability, veteran-status, or any other characteristic protected by applicable federal, state or local law.