What are the responsibilities and job description for the Contract Email Marketing Specialist position at Purchasing Power?
Work at Purchasing Power
Position: Contract Email Marketing Specialist
Location: Atlanta/Hybrid work model
Who Are We: Purchasing Power (corp.purchasingpower.com)
We are an Atlanta-based voluntary benefit company offering an industry-leading employee purchase program for brand-name consumer products, online education services and travel offerings through convenient payroll deduction, helping employees achieve financial flexibility.
The Opportunity: The Contract Email Marketing Specialist is responsible for planning, quality control, and executing, the company’s email/SMS/Push (E/S/P) marketing channel, including promotional, triggered and transactional campaigns.
What You Will Do:
- Work closely with email manager, remote offshore specialists, and campaign planners to develop and QA promotional, automated, transactional emails, SMS, and Push messages based on best practices
- Create and monitor complex Responsys programs, including multi-touch, multi-channel campaigns and A/B tests
- Develop dynamic templates and content modules in Responsys to improve engagement KPIs and enhance the customer experience
- Utilize Response Programming Language (RPL) and Movable Ink to expand dynamic content testing and personalization initiatives
- Execute quality assurance: test links, ensure proper rendering across desktop and mobile, and verify promotions are correct
- Perform pre-launch QA, schedule and deploy emails, SMS, and push messages and monitor deliverability
- Build email automations and customer journeys based on customer segmentation and business rules
- Work with internal teams and developers to build new transactional emails dependent upon APIs and SFTP uploads
- Understand email KPIs to constantly optimize campaigns for efficiency
The Experience You Will Bring:
- Bachelor’s degree in a Marketing or related field
- 5 years of related experience in email marketing in a retail ecommerce environment
- Hands-on experience/knowledge with HTML, content management systems and CSS a plus
- Experience with an enterprise-level ESP (Responsys highly preferred)
- Strong working knowledge of Microsoft Office (Excel, Word, Outlook & PowerPoint), and strong analytical skills
- Understanding of KPIs relevant to email marketing
- Working knowledge email scripting languages for dynamic content Responsys Programming Language (RPL) highly preferred
- Expertise in email development industry best practices, technologies, trends and benchmarks
- Operate independently and efficiently to manage multiple projects and deadlines simultaneously, proficient attention to detail and well organized
- Ability to evaluate and change priorities daily and to perform efficiently within a fast-paced team environment
- Critical thinker (creative and analytical) with email optimization tactics to improve performance
Preferred Qualifications
- Experience with Responsys and/or Eloqua
- Asana Project Management
- Experience with Movable Ink
What We Stand For:
- We act with intensity, urgency and a passion for supporting our customers and growing our business. We strive for excellence.
- We hold ourselves accountable and expect it of each other. We attack problems with a positive “can do” attitude. We do what we say we’ll do.
- We deliver as one team, working together with integrity, respect, trust, transparency, and fun. We are better because we work here.
- We believe our unique diversity and authenticity makes us a better company, allows us to be our best selves and is a competitive advantage.
- We exhibit innate curiosity and creativity to innovate and reimagine how things can be done. We ask, is there a better way?
Purchasing Power is an equal opportunity employer. At Purchasing Power, we make all employment decisions, which include hiring, promoting, transferring, demoting, evaluating, compensating and separating, without regard to sex, sexual orientation, gender identity, race, color, religion, age, national origin, pregnancy, citizenship, disability, service in the uniform services, or any other classification protected by federal, state or local law.
