What are the responsibilities and job description for the Pure Barre RVA Regional General Manager position at Pure Barre Richmond - Near West End?

Job Title : Regional General Manager

Company : Pure Barre RVA (Richmond Near West End, Midlothian, Short Pump)

Location : Richmond, VA Midlothian, VA Short Pump, VA

About Us : Pure Barre is a leading barre fitness brand dedicated to empowering and inspiring members through challenging and fun workouts. With studios across the RVA region, we are committed to building strong communities and delivering exceptional fitness experiences.

Job Description : We are excited to announce the opening for a Regional General Manager to oversee our three Pure Barre studios : Richmond Near West End, Midlothian, and Short Pump. This is an incredible opportunity for a passionate and dedicated leader to make a significant impact on studio performance, team development, and member satisfaction.

Responsibilities :

Oversee all aspects of operations for three Pure Barre studios.
Provide strategic leadership to sales teams and studio staff.
Drive business growth by achieving membership and retail sales goals.
Build and develop high-performing, motivated teams.
Manage studio sales team schedules and operations to meet business needs. With input on class schedule and work with Lead Teachers to ensure it is complete with teachers and all in studio events are listed.
Ensure consistent, high-quality member experiences across all locations.
Monitor and achieve monthly membership and revenue targets.
Develop strategies to increase membership retention and recurring revenue.
Conduct regular staff training and performance reviews.
Handle member cancellations, retention tasks, and member retention reports.
Foster a collaborative and supportive team culture.
Lead generation including grassroots marketing to expand our reach in the community
Create monthly membership referral programs
Proficiency in gym management software and POS to include revenue reports, attendance reports, etc.
Directly coordinate with all vendors, ensuring that studio retail / products are stocked with accurate inventory counts
Schedule and participate in networking / community events and studio promotions
Proficiency in social media Instagram Instagram reels

Qualifications :

Proven experience in fitness, sales, or business management, ideally in a multi-unit capacity.

Strong leadership and team-building skills.

Excellent communication and interpersonal abilities.

Ability to manage multiple priorities and adapt to changing business needs.

Passion for fitness and the Pure Barre brand.

Requirements :

3 years of fitness sales or relevant sales experience preferred

Ability to manage and drive multiple revenue streams including memberships and retail

Previous multi store management or supervisory experience required

Must be fluent in English and have excellent communication, writing and interpersonal skills in person and over the phone

Ability to excel in a fast changing, diverse environment

Must be solution-based and results oriented, competitive spirit

Ability to recognize areas of improvement and make changes using good judgement

An affinity and passion for fitness

Highly organized, proficient in data management, ability to prioritize and meet deadlines

Professional, punctual, reliable and neat and organized

Strong attention to detail and accuracy

Trustworthy and ability to handle confidential information

Ability to work harmoniously with co-workers, clients and the general public

Proficiency with computers and Studio software. Proficient in Quickbooks Canva

College Degree preferred

Ability to work a flexible schedule with nights and weekend availability

Ability to travel to California for initial training / may also be virtual

Compensation and Benefits :

Salary plus quarterly bonuses and monthly commission on new member sales.

Quarterly bonuses based on retail goals.

Benefits include :

4 paid sick days.

10 paid vacation days.

50% paid health insurance. After 60 days of employment.

Opportunity for performance-based salary reviews.

Complimentary membership at all 3 Pure Barre RVA locations

Employee discount on retail.

Additional Details :

Full-time, salaried position working 45-53 hours per week, including evenings and weekends.

Bonuses based on net membership sales (new member units or NMUs) and monthly membership drafts.

How to Apply : If you are ready to take the next step in your career and lead our Pure Barre RVA studios to new heights, we want to hear from you! Please submit your resume and cover letter to sarahlove@purebarre.com.

Pure Barre RVA is an equal opportunity employer. We celebrate diversity and are committed to fostering an inclusive environment for all team members.

We look forward to welcoming you to our team and achieving great things together!

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