Ecommerce Manager

JOB TITLE: Ecommerce Manager

JOB LOCATION: Texas - Hybrid

DEPARTMENT: Sales and Services

REPORTS TO: Chief Revenue Officer

OUR PURPOSE & VALUES:

Our purpose is to make height safety simple so our partners could focus on what’s important to them.

One Team. One Goal. We go further together – diverse in our talents, united in our goal of making safe simple.

Stand Tall. We step up to the toughest challenges and stand up for what’s right.

Dare to be Different. We’re open-minded and unafraid – prepared to go against the herd when we think there is a better way.

POSITION OVERVIEW:

Guardian, a global leader in height safety solutions, is seeking an innovative and data-driven Ecommerce Manager to lead our online sales strategies and operations. This role will be pivotal in driving growth through Guardian's sales channels, enhancing the customer experience, and optimizing the performance of ecommerce platforms. The ideal candidate will have a strong background in marketing, ecommerce technologies, and data analytics, with a passion for delivering results in a fast-paced environment.

PRIMARY JOB DUTIES AND RESPONSIBILITIES:

• Develop and execute ecommerce strategies to drive online revenue growth and achieve business objectives.
• Manage and optimize Guardian’s ecommerce platforms, ensuring seamless functionality, usability, and integration with backend systems.
• Manage inventory, product listings, and pricing on ecommerce platforms, ensuring accuracy and alignment with sales objectives.
• Monitor and analyze website performance metrics, customer behavior, and sales data to identify trends and opportunities for improvement.
• Collaborate with marketing, sales, and product teams to create and implement effective campaigns and promotional strategies.
• Collaborate with marketing, sales, and product teams to drive prioritization of creation and editing of Assets.
• Drive conversion rate optimization through A/B testing, user experience improvements, and data-driven decision-making.
• Oversee the customer journey, ensuring an exceptional user experience and a consistent brand presence across all touchpoints.
• Stay up to date on ecommerce trends, technologies, and competitive practices, implementing innovations to maintain Guardian’s leadership in the industry.
• Lead and manage relationships with third-party vendors, including platform providers and agencies, to maximize performance and ROI.
• Prepare regular reports for leadership, summarizing key performance indicators and recommending strategies for continuous improvement.
• 5% - 10% travel required

EDUCATION & EXPERIENCE:

Required:

• Bachelor’s degree in business, marketing, or a related field; advanced degree is a plus.
• Proven experience in ecommerce management, marketing, or a related field, preferably within industrial products and services, manufacturing or safety solutions industries.
• Strong understanding of ecommerce platforms (e.g., Shopify, Magento, or similar) and marketing tools.
• Proficiency in web analytics and reporting tools (e.g., Google Analytics) and experience with SEO and SEM strategies.
• Excellent analytical skills, with the ability to interpret data and provide actionable insights.
• Strong project management skills, with the ability to balance multiple priorities and meet deadlines.
• Exceptional communication and collaboration abilities, with experience working across diverse teams.
• A results-oriented mindset, with a passion for delivering measurable growth and improving the customer experience.
• Enthusiasm for Guardian's mission and products, with a commitment to fostering partnerships that drive growth.
• Excellent written and oral communication skills
• Proficient in Microsoft Excel, Word, PowerPoint, and Outlook

Preferred:

• Experience in the commercial construction and/or industrial segments
• Experience with regulated and compliance driven product lines
• Experience working in the fall protection or safety products industry

ACTIVITIES & SKILLS:

Writing - Communicating effectively in writing as appropriate for the needs of the audience

Time Management - Managing one's own time and the time of others

Systems Evaluation- Identifying measures or indicators of system performance and the actions needed to improve or correct performance, relative to the goals of the system

Systems Analysis - Determining how a system should work and how changes in conditions, operations, and the environment will affect outcomes.

Speaking - Talking to others to convey information effectively

Social Perceptiveness - Being aware of others' reactions and understanding why they react as they do

Reading Comprehension - Understanding written sentences and paragraphs in work related documents including contracts

Monitoring - Monitoring/Assessing performance of yourself, other individuals, or organizations to make improvements or take corrective action

Mathematics - Using mathematics to solve problems

Management of Financial Resources - Determining how money will be spent to get the work done, and accounting for these expenditures

Judgment and Decision Making - Considering the relative costs and benefits of potential actions to choose the most appropriate one

Critical Thinking - Using logic and reasoning to identify the strengths and weaknesses of alternative solutions, conclusions or approaches to problems.

Coordination - Adjusting actions in relation to others' actions.

Complex Problem Solving - Identifying complex problems and reviewing related information to develop and evaluate options and implement solutions.

Active Listening - Giving full attention to what other people are saying, taking time to understand the points being made, asking questions as appropriate, and not interrupting at inappropriate times.

Active Learning - Understanding the implications of new information for both current and future problem-solving and decision-making.

KNOWLEDGE:

Administration and Management - Knowledge of business and management principles involved in strategic planning, resource allocation, human resources, leadership technique, production methods, and coordination of people and resources.

Mathematics - Knowledge of arithmetic and financial calculations commonly used in business

English Language - Knowledge of the structure and content of the English language including the meaning and spelling of words, rules of composition, and grammar.

Personnel and Human Resources - Knowledge of principles and procedures for personnel recruitment, selection, training, compensation and benefits, and personnel information systems.

TOOLS AND TECHNOLOGY:

Computers

• Routine use of a PC

Customer relationship management (CRM)

• Sales Force CRM system

Business Analytics

• Google Analytics, PowerBI

Electronic mail software

• Microsoft Outlook

Enterprise resource planning ERP software

• Epicor

Human resources software

• ADP Workforce Now

Office suite software

• Microsoft Office

Presentation software

• Microsoft PowerPoint

Spreadsheet software

• Microsoft Excel

Word processing software

• Microsoft Word