What are the responsibilities and job description for the Senior Product Marketing Manager position at Pushpay?
About the RoleAs a Senior Product Marketing Manager at Pushpay you will be responsible for the development and execution of differentiated GTM plans that speak to the needs of our customers. This role sits at the critical intersection between Product, Marketing, Sales and Customer Success, and is accountable for developing and executing strategy for the entire product lifecycle from influencing roadmaps, to launch, to adoption, and includes ownership for positioning and storytelling, competitive intelligence, product messaging, pricing and packaging, and sales enablement.Reporting to the Director of Product Marketing and a key member of the Product Marketing and Creative Production team, this hybrid role is based in the Seattle Area in our Redmond HQ, or our Colorado Spring office, where you'll collaborate with people from all functions and our marketing leadership team every day, while working to help our customers-churches, parishes, and non-profit customers-achieve their mission.Ranked number 24 by Seattle Business Magazine in the 'Washington's 100 Best Companies to Work For' list in the large companies category; and named as one of Built In Seattle's 'Best Places to Work.'Benefits and Compensation100% employer-paid premiums for Medical HDHP Plan, Dental, and Vision for employee70% employer-paid premiums for Medical PPO Plan for employees, and Medical, Dental, and Vision for dependents401K matchHybrid work model - 3 days in the office / 2 days remote each week12 paid Company Holidays2 paid Volunteer Time Off days20 days PTO, to start, increases with tenure and seniorityPaid parental and adoption leaveCompensation Range : CO : $118,825 - $137,309WA : $133,178 - $153,894Compensation ranges are determined by role and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training.What You'll DoLead with data by researching and leveraging insights and analysis of the market, competitors, sales, and customers, to best position our products and services Develop compelling and differentiated messaging that conveys a powerful story and consistently communicates the value of our products across multiple channels.Own the end-to-end GTM strategy, planning, project management and execution of new product and feature launches. Collaborate with campaign managers and the internal creative and production team to develop high-impact marketing campaigns, including demand generation activities, in-product communication, social media, email marketing, and content marketingWork alongside product and engineering teams to inform feature development and the overall product roadmap.Support pricing analysis, pricing and packaging recommendations, promotions, and adjustments for product and features. Develop compelling product content and training materials in collaboration with internal stakeholders to enable sales, customer success, and marketing partners to convey product value to prospects and deliver continuous value to existing customers. Write and manage knowledge center articles, tool-tips, e-learning courses, resources, release notes, and product announcements to inform and educate customers.Partner with product managers, customer marketing and customer success to support post-launch campaigns and other activities to drive product adoption and customer satisfaction. Analyze feature usage and user behavior to develop strategies to reduce time to value, drive feature adoption and support customer retention.Partner with customer success and sales to create effective strategies for upsell and cross-sell initiatives. Function as a critical thought leader and influencer for your products and subject area.What You'll Bring Education and Experience5 years of experience in product marketing, preferably in growing and dynamic B2B SaaS companies.BA / BS Degree in Marketing, business, or equivalentSkills and AbilitiesProven track record creating and executing effective GTM and product campaign strategies with the goal of increasing sales, customer adoption, and retention. Experience with implementing and collaborating on product led growth strategiesAn expert at working closely with multiple product teams to successfully bring new products and features to market.Experience working collaboratively, and cross-functionally with leadership, product teams, sales and support teams to achieve key outcomes and create the best experience for customers and prospects.Customer-centric approach with a passion for gaining customer, market and competitive insights and translating them into actionable strategies to support sales and customer success outcomes.Strong project management skills with the ability to juggle multiple projects and consistently meet deadlines and objectives.Effective communication skills and ability to easily move between multiple audiences and across teams, from C-level to entry-level, internal and external.Exceptional comfort working in ambiguous and fast-paced environmentsStrong leadership skills with the ability to influence and collaborate optimally at all levels of the organizationA passion for our customers and a strong desire to market our products that bring people together by strengthening community, connection, and belongingPushpay is committed to equal opportunity. We value and embrace diversity and inclusion of all Team Members. Pushpay uses E-Verify to confirm employment eligibility. Head to our career page to learn more.If you have a disability under the Americans with Disabilities Act or similar law, or you require religious accommodation, and you wish to discuss potential accommodations related to applying for employment at Pushpay, please contact peopleteam@pushpay.com.AboutPushpayPushpay helps organizations and communities come to gather & stay connected, strengthening community, connection, and belonging through our suite of mobile apps, management software, and giving technology. Our 550 Pushpay teammates support 10,000 customers as they drive social good, and we're honored to have processed over $15 billion in charitable giving. We're growing fast, including some exciting acquisitions in recent years, and we need driven talent. Join Pushpay and grow with us!Applications will be taken on an ongoing basis.
Salary : $133,178 - $153,894
