eCommerce Marketing Manager

POSITION SUMMARY:

Puyallup Chocolates is seeking a skilled and dynamic eCommerce Marketing Manager who will be responsible for overseeing all aspects of our Shopify online store, including developing and executing digital marketing strategies, managing product listings, optimizing website functionality, analyzing sales data, and ensuring a seamless customer experience to maximize online sales and achieve business goals. If you are a results-driven ecommerce marketer, with an entrepreneurial mindset, that thrives in early stage, fast-paced, highly collaborative environments, we invite you to join us in shaping the future of Puyallup Chocolates.

RESPONSIBILITIES:

• Drive Puyallup Chocolates revenue growth in ecommerce channel
• Develop and execute ecommerce strategies aligned with overall business objectives, including promotions and marketing initiatives
• Lead execution of ecommerce campaigns: objectives, testing plans, metrics, dependencies, timelines, and budget requirements
• Execute the day-to-day management, optimization, and maintenance of the online store ensuring a high functioning, user-friendly navigation and optimal customer experience
• Develop and execute direct email campaigns including design, segmentation, automation, A/B testing, and performance analysis to drive engagement and conversions
• Monitor key metrics (open rates, CTR, conversion rates), refine strategies based on data insights, and implement best practices to improve email effectiveness and customer retention.
• Troubleshoot and resolve website performance issues and monitor/respond to any security breaches
• Implement CRO (Conversion Rate Optimization) strategies and tactics; conduct testing to improve website elements and promotional offers to maximize conversion rates
• Manage all content updates provided by marketing team
• Create compelling product descriptions, update product information, and optimize product listings for search engines
• Monitor sales performance, analyze customer data, identify trends, and generate reports to inform decision-making
• Manage customer inquiries and resolve issues related to online orders and website functionality
• Work closely with cross-functional teams including marketing, product, supply chain, and customer service to ensure smooth operations
• Proactively review best practices, trends, and competitive activities; recommend and implement scalable changes as appropriate
• Evaluate competitors' websites, follow industry best practices
• Identify opportunities for improvements, identify potential areas of risk, and promptly share critical business information with key stakeholders to maximize results throughout Puyallup Chocolates
• Coordinate effective teamwork and use all company resources efficiently to promote superior financial results for Puyallup Chocolates; maintain Puyallup Chocolates equipment and assets to maximize ROI
• Establish and maintain effective business relationships with all employees, vendors, business partners, government/regulatory entities, and communities in which we operate
• Maintain confidentiality regarding all sensitive and proprietary business information and safeguard Puyallup Chocolates assets at all times

REQUIREMENTS:

Minimum

• 5 years eCommerce Marketing management experience
• BS/BA degree in marketing, communications
• Shopify website optimization expertise
• Expertise with marketing automation software such as Klaviyo
• Comprehensive understanding of the latest trends and best practices in online marketing and measurement
• Strong knowledge of SEO, PPC, social media marketing, email marketing, and content marketing strategies
• Experience successfully developing, launching, and measuring digital based campaigns and promotions
• Proficiency in data analysis tools to interpret sales trends, customer behavior, and campaign performance
• Strong attention to detail; ability to problem solve, effectively multi-task, and manage competing priorities to meet deadlines
• Excellent written and verbal communication skills in English to effectively create content and collaborate with cross-functional teams
• Ability to understand customer needs and deliver a positive online shopping experience
• Ability to understand the overall business and marketing strategy and execute with precision and accuracy
• Strong analytical mindset with the ability to turn complex data into actionable insights
• Comfortable working in a small, fast-paced team with shifting priorities
• Excellent computer skills
• No food-related allergies to milk, eggs, peanuts, tree nuts, wheat, and/or soy products
• Culturally sensitive and works well with the full diversity of our company and community
• Uncompromising integrity and the ability to maintain strict confidentiality
• Ability to work non-standard hours to accommodate business needs, including nights, weekends, and holidays
• Ability to pass background check

Preferred

• Klaviyo expertise

ABOUT PUYALLUP CHOCOLATES

The Puyallup Tribe of Indians, known as the generous and welcoming people, inspires the name and purpose of Puyallup Chocolates. Founded in the Tribes legacy of abundance and community, we craft premium chocolates for you to enjoy and share. Each piece of Puyallup Chocolates reflects tradition, inviting you to savor lifes moments and carry forward the spirit of generosity. We raise our hands in gratitude and welcome you to the Puyallup Chocolates family. Tribal and Indian preference employer as required by law.

HOW TO APPLY: Submit an application online: https://apply.jobappnetwork.com/puyallupchocolatesllc/en