Paid Media Campaign Manager

About PW Media

PW Media is a fast-paced digital marketing agency at the forefront of innovation.
We specialize in paid advertising, web design, and AI-driven solutions for businesses across a wide range of industries. As a strategic partner to our clients, we don’t just run campaigns—we build and scale marketing ecosystems that perform. Our team is built on trust, transparency, and a shared commitment to results.

About the Role

We’re seeking a dynamic and results-driven Paid Media Campaign Manager to lead digital advertising campaigns across Meta (Facebook/Instagram) and Google Ads platforms. The ideal candidate brings both strategic insight and hands-on execution skills, with a strong background in media planning, conversion optimization, and data-driven performance marketing.

In this role, you'll take ownership of the full paid campaign lifecycle—planning, execution, optimization, and reporting. You’ll also collaborate closely with internal teams to align ad creative and messaging with campaign goals. This position requires someone who is analytical, organized, and proactive in staying ahead of ad platform trends and changes.

Key Responsibilities

• Strategize, build, and manage paid advertising campaigns across Meta Business Suite and Google Ads.
• Plan campaign structures, allocate budgets effectively, and implement optimization strategies.
• Conduct A/B testing and audience segmentation to maximize conversions and ROI.
• Troubleshoot issues related to ad delivery, platform policies, and pixel/tracking configuration.
• Collaborate with designers and copywriters to ensure ad creatives align with campaign objectives.
• Monitor performance metrics and provide regular reporting with actionable insights.
• Stay current on emerging trends, policy updates, and platform innovations across Meta and Google.
• Use tools such as Google Tag Manager and platform dashboards for accurate tracking and attribution.

Qualifications

• 5 years of experience managing paid media campaigns across Meta and Google Ads.
• Active Meta and Google Ads certifications (required).
• Proven experience in media planning, conversion optimization, and campaign performance analysis.
• Strong familiarity with retargeting, audience targeting, pixel setup, and funnel strategies.
• Proficient with Google Tag Manager, Ads Manager, and reporting tools.
• Highly analytical and organized; capable of balancing multiple campaigns with accuracy and attention to detail.
• Strong communication skills—able to clearly present strategy and results to both internal teams and clients.
• Self-starter with the ability to work independently, take initiative, and solve problems proactively.

Location

• This is an in-person position at our Columbia, MD office.
• Our location is central to restaurants, coworking spaces, and major commuting routes.

Ready to lead campaigns that make an impact? Apply now and help drive the future of performance marketing at PW Media.

Important Notes

• This is a direct hire. Recruiters, please do not contact us.
• We’re looking for a campaign leader who takes ownership and delivers results—not someone looking to coast.

Job Type: Full-time

Pay: From $55,000.00 per year

Benefits:

• 401(k)
• Dental insurance
• Health insurance
• Life insurance
• On-site gym
• Paid time off

Schedule:

• 8 hour shift

Experience:

• Facebook Advertising: 5 years (Required)
• Google Ads: 3 years (Preferred)

License/Certification:

• Meta ads certification (Required)

Ability to Commute:

• Columbia, MD 21044 (Required)

Ability to Relocate:

• Columbia, MD 21044: Relocate before starting work (Required)

Work Location: In person

Salary : $55,000