What are the responsibilities and job description for the Paid Media Manager position at Sinclair Broadcast Group?
Compulse is looking for a dynamic, confident, and highly motivated Paid Media Manager to drive business growth across our paid media teams.
The ideal candidate has a strong background across paid media platforms including Google Ads, Bing Ads, Meta Ads, LinkedIn Ads and TikTok Ads. This person should have hands-on experience optimizing campaigns to meet KPI goals as well as experience leading a team of marketers. This role will be a main point of contact for both internal and external teams. Excellent communication, presentation, and project management skills are a must. This role is a great opportunity for the right candidate to join a dynamic team and drive change in the organization.
This position reports to the Sr. Director of Paid Media.
Responsibilities:
- Responsible for strategic input and oversight across paid media portfolio of accounts to drive success
- Provide guidance and recommendations to US-based and offshore search teams and assist in the execution of campaign launches, implement automated bid strategies, and general optimizations
- Lead internal and external communication with partners and clients. Ability to tell the right story with data
- Create and refine processes to benefit the paid media dept
- Ability to optimize towards account-specific KPIs and goals, including conversions, CPCs, CTR, Conv Rate, etc.) to increase ROI
- Continually update and align paid media strategies with new and emerging best practices to improve quality and efficiency Coach and develop a team of search and social marketers, as well as balancing workload and staffing needs
Requirements:
- ' experience building and optimizing paid campaigns in Google Ads, Microsoft Ads, YouTube, Facebook/ Meta Ads, and other paid platforms
- Minimum 3 years of people management experience leading a team
- Strong expertise in conversion tracking setup (Google Ads, Google Tag Manager, Microsoft Ads, Facebook/ Meta pixel)
- Subject matter expert in best practices, market trends, pulling competitive insights, cross-channel digital marketing touchpoints, and reacting to changes in the industry
- Strong ad copy writing skills for clients across multiple industries
- Ability to analyze and interpret data to optimize marketing ROI and performance
- Strong proficiency in Microsoft (Excel, Word, Powerpoint), ability to create pivot tables, create daily spend trackers, and analyze large sets of data
- Excellent communication and presentation skills to audiences and clients of varying levels
- Strong organizational and project management skills
- Ability to work independently and as part of a team
- A proactive, solutions-orientated professional
- Google Ads Search Certification
- Microsoft/ Bing Ads Search Certification Experience with 3rd party management tools (SA360, Kenshoo/ Skai, Marin and others)
This is a hybrid role out of Hunt Valley, MD, Denver CO, or New Orleans, LA with 3 days a week in-office.
The base salary compensation range for this role is $93,000 to $103,000. Final compensation for this role will be determined by various factors such as a candidate's relevant work experience, skills, certifications, and geographic location. Full time positions are eligible for benefits that include participation in a retirement plan, quarterly and annual incentive plan bonuses, life and disability insurance, health, dental and vision plans, flexible spending accounts, 15 paid vacation days, 2 paid personal days, 9 paid holidays, 40 hours of paid sick leave, parental leave, and employee stock purchase plan.
Salary : $93,000 - $103,000
