Marketing Manager

The Marketing Manager a critical connector between Questline Digital's marketing and sales initiatives. This person identifies, creates and maintains marketing collateral and ensures that Questline Digital's marketing efforts align with the goals of the sales team. This person utilizes Questline Digital's marketing automation platform to create and manage lead generation and conversion campaigns. The Marketing Manager also writes emails, blog posts, sales sheets, case studies and other marketing copy that effectively communicates the benefits of Questline Digital solutions.

CORE ACCOUNTABILITIES :

• Generate and manage marketing lists, evaluate prospects and score leads via Salesforce and Pardot.
• Write, build and manage email marketing campaigns and other automated marketing journeys via Pardot.
• Record, analyze and report on email performance, website metrics, social media metrics, and webinar performance metrics.
• Evaluate the potential of top-of-funnel prospects and refer early-stage opportunities to the sales team for conversion.
• Research and write sales and marketing collateral, including sales sheets and case studies.
• Write, create, and update PowerPoint decks that communicate the benefits and value of Questline Digital solutions.
• Implement a social media strategy to market Questline Digital on relevant channels; maintain a topic calendar, write posts, and manage the company’s social presence.
• Implement a content marketing strategy for Questline Digital's blog; research SEO keywords, maintain a topic calendar and write posts.
• Manage Questline Digital’s marketing webinar strategy; identify relevant topics, maintain a calendar, book internal and external speakers, create slide decks and coordinate promotions for webinar presentations.
• Schedule and coordinate Questline Digital's presence at utility industry tradeshows and conferences.
• Attend tradeshows to set up and staff the company’s booth and engage with clients and prospects.

COMPETENCIES and EXPERIENCE :