Media Planner, Strategy & Planning

Media Planner Summary:

The Media Planner is responsible for client support as it relates to developing and owning media strategies and corresponding media plans and implementing approved media activity, as well as ongoing campaign stewardship including, budget management and billing reconciliations. This individual will work with various internal and external team members to ensure media programs are aligned with client goals and objectives and executed as intended. This position requires strong proficiency in math, impeccable attention to detail, and excellent communication skills, both oral and written.

Core Responsibilities: 

• Develop a deep understanding of an existing and/or prospective client’s business 
• Supports Media Supervisor and or Media Director in the development of media objectives, strategies, tactics and channel selection
• Creates the tactical components of client media campaigns, such as buy details, flowcharts, spreadsheets, and budget summaries and budget reconciliation creation and upkeep
• Maintains media flowcharts that reflect budget, flighting, delivery, weekly spending and reconciliation budget upon completion of a fiscal year or campaign end 
• Directly engages in planning all mediums including, digital, social, search, streaming audio/video, influencer activations, television, radio, and OOH activations. 
• Oversees and trains Associate Media Planner’s support-level work they perform and also helps guide their overall growth and development
• Utilizes media research tools and analyzes data to inform the target audience, geography, and media channel selection, as well as monitoring competitive activity
• Aids in the development of target consumer profiles and market trends
• Works with the internal digital media team to integrate digital objectives and strategies into overall plans
• Proactively solicits proposals and evaluates relevant media opportunities on behalf of clients
• Developing mechanical spec sheets for client’s creative services and/or agency partner(s) and issuing specs/buy guidelines to the video/audio/digital teams based on approved media plans

Mastery: 

Academic/Educational Requirements: 

Requirements: 

• Bachelor’s Degree in advertising, marketing, or related fields
• Minimum 2 years of cross-channel media planning experience
• Proficiency in the Microsoft Office suite of products and with various media planning/buying tools (e.g. MRI, Kantar, MediaOcean, etc.)
• Previous exposure to the media planning process or media resources (such as DCM, Innovid, comScore, Prisma/Media Ocean, eTelmar (MRI), Media Tools, MediaOcean OX Commspoint, MOAT, IAS)
• Ability to productively manage time and efficiently handle multiple tasks
• Possess a strong work ethic with a high degree of self-motivation
• Desire to excel in a fast-paced, dynamic, and collaborative agency environment

How You’ll Excel in Your Role:

• The ideal candidate will have a passion for advertising, display confidence and persuasiveness when speaking, and demonstrate an overall enthusiasm for their work. Candidates should be adaptable to working independently or in a team structure.
• Attention to detail essential and media-math knowledge preferred
• Curiosity/Desire to Learn – the digital media landscape is always changing, challenging yourself to continue to be knowledgeable in the space (Programmatic, Augmented Reality, etc.) 
• Adaptable to working with different workstyles and contribute to the core values and culture Quigley upholds 
• Have fun! Don’t be afraid to take risks – Quigley’s goal is for you to grow in what brings you joy in your responsibilities and foster that momentum 

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