What are the responsibilities and job description for the Commercialization Strategist position at QVC?
Thank you for your interest in joining our team! QVC Group, Inc. is a Fortune 500 company with six leading retail brands – QVC®, HSN®, Ballard Designs®, Frontgate®, Garnet Hill® and Grandin Road®. We are a live social shopping company that redefines the shopping experience through video-driven commerce on every screen, from smartphones and tablets to laptops and TVs. QVC Group brings products, compelling content, and unforgettable moments to millions of shoppers worldwide through social platforms, streaming apps, ecommerce sites and TV channels, making every screen a doorway to discovery, delight and community.
The Opportunity
- Every screen is a doorway to discovery, community, and delight. And every role on this team helps shape what's next. We're building something new—not just in what we do, but in how we do it. The Commercialization team connects strategy, content, and commerce.
- You will be a bridge between many teams including Product, Insights, Programming, Marketing, Brand, and more—with executive support and the freedom to lead bold change.
- As Commercialization Strategist, you'll define and lead a function that doesn't exist in the market—creating commercialization and monetization strategies for a directly shoppable streaming ecosystem. You'll build the connective tissue between content and commerce, ensuring every product featured within our content is placed with intention, positioned for performance, and primed to increase sales, margin, and viewer retention. The Sr Commercialization Strategist drives total sales and viewer growth by developing content strategies, curating and optimizing merchandise within content (show builds and VOD assets) while collaborating with cross-functional teams such as Producers, Buyers, Programming, and Marketing.
Who We Are
QVC Group combines shopping and entertainment to curate products, experiences, conversations and communities for millions of shoppers. The retailer reaches more than 200 million homes worldwide through 14 television channels, which are widely available on cable/satellite TV, free over-the-air TV, and digital livestreaming TV. The retailer also reaches millions of customers through its QVC and HSN streaming experience, websites, mobile apps, social pages, print catalogs, and in-store destinations.
Your Impact
- Support the commercialization of content programs by building an end-to-end vision—from data analysis and content Return on investment assessment to strategic planning, merchandise briefs, and process optimization.
- Co-create a merchandise-driven content strategy that grows audience engagement and increases revenue, thoughtfully balancing entertainment value with sales performance. This includes planning around inventory availability, productivity, trends, external market opportunities, and promotional activities.
- Support content optimization through hands-on leadership in content brainstorming, product selection, procurement, and visual merchandising strategies.
- Manage timelines and releases for all item-specific content, ensuring understanding of broader strategic goals and operational efficiency.
- Co-create content and product planning strategies to ensure every product is integrated into the content experience—maximizing engagement, relevance, and ROI.
- Develop and test hypotheses for product placement and integration, creating a scalable, repeatable strategy for content-product understanding.
- Assess strategy performance by analyzing KPIs; make agile adjustments to maximize results and improve.
- Collaborate with the Data & Analytics team to build tools and dashboards that give real-time insights to the commercial team, ensuring smarter decisions and strategy refinement.
- Standardize documentation and workflows by creating trackers (manual or automated) that ensure accessible and data across all partners.
- Facilitate workshops and provide actionable insights to help teams improve content assignments and improve execution.
- Lead prioritization and execution of reviews to promote alignment and successful outcomes across Merchandising, Content, Programming, and Marketing.
- Advance and refine the content ROI model, using seasonal data to sharpen strategy and improve overall performance.
- Identify and activate promotional opportunities that uphold brand integrity and serve target customers.
- Develop coupon strategies, including performance evaluation and optimization, ensuring understanding of brand goals and customer engagement metrics.
What You Bring
- You are team player—building relationships, flexing with an iterative process, and driving toward a shared vision that exceeds goal targets.
- You have exposure to the retail ecosystem, with a grasp of product placement, pricing strategy, and the elements that create a compelling and unique customer value proposition.
- You have understanding of the content ecosystem, including how to curate and improve content to increase retention, guide conversions, and turn viewers into repeat purchasers and monthly active users (MAUs).
- You have 2-3 years in strategic brand management, merchandising, content planning, or commercial strategy, with experience delivering measurable growth and revenue.
- You have ownership and program management skills, with experience leading through influence and activating teams to build at scale.
- You have a data-informed mindset—comfortable creating growth strategies, responding to performance signals, and building sustainable ecosystems that balance creativity with commercial impact.
Remote work is not permitted in NYC at this time.
#LI-KC1 #hybrid #4daysinofficepermonth
If you enjoy being a part of a team, creating experiences and delighting customers, you’ll love it here. If you’re excited about retail, media, social, live streaming, technology, customer service, design and more, you’ll find amazing projects to work on. If you want to grow professionally and learn every day, you’ll thrive with us. If you appreciate a company committed to inclusion and belonging for all, you’ll be amazed at what’s available for our team members. We offer a comprehensive Total Rewards package including competitive compensation, health care benefits starting on day 1, 401(k), paid time off, tuition reimbursement, employee assistance program, parental leave, paid volunteer hours, company discounts and much more. Best of all, working with QVC Group means friendly teams, ambitious projects and fast-moving careers!
For QVC Group, our commitment to inclusion and belonging for all is deeply rooted in Our Principles. They call on us to Drive Progress, Act With Empathy, Be Brave, Embrace the Future, and Do What’s Right so that everyone can thrive. We are committed to ensuring that our workplace provides equal employment opportunities for all team members and candidates and complies with all applicable federal, state, and local laws and regulations. As an equal opportunity employer, QVC Group is committed to a barrier-free employment process. If you need reasonable accommodations/support throughout, please contact us at
workwithus@qvcgrp.com
for assistance.
