What are the responsibilities and job description for the Director Digital Strategy & Innovation position at QVC?
Job Description Details
The Opportunity
Reporting to the Chief Digital Officer - QVC, the Director Digital Strategy & Innovation Director, will be accountable for leading platform strategy and creation of the next generation QVC digital experience, including the Omni-channel experience and strategy. You will develop and represent digital strategy for short-term and long-term roadmap of digital experience and platform evolution. Director Strategy will contribute to the ecommerce global Center of Excellence ensuring US best practices and learnings are shared globally across all markets.
Who We Are
Be Authentic. Bring Fun and Energy. Make an Impact… this team plays a critical role in guiding the QVC go-to-market strategies to achieve customer growth and platform optimization. The Director role will lead new digital strategies and opportunities, drive change and innovation within the digital organization.
Your Impact
Develop vision for next generation experience on QVC’s digital platforms, focusing on video-driven commerce, identifying key enablers/platform capabilities.
Lead cross-functional team dedicated to Digital Experience/Next Generation short & long-term roadmaps.
Partner with broader Ecommerce Team, IT, Site Optimization, etc. on future work prioritization, scope, testing and resources.
Develop the content strategy for video and Livestreaming on the Digital platforms and own the programming.
Review and analyze metrics, apply learnings to iterate and improve customer experience and sales results.
Work with Chief Digital Officer and other key stakeholders to develop key strategies designed to improve our business and the customer experience
Collaboratively develop an Omni-channel strategy with our Broadcast, Merchandising, and Brand Marketing teams.
Help develop global Center of Excellence work for the US, including but not limited to Digital Commerce Playbooks
Partner on e-commerce strategy (All Play/Category) and execution of new marketing ideas, partnerships and key strategic initiatives.
Oversee e-commerce content aggregation, development and prioritization across multiple platforms and formats to drive sales, engagement and positive customer behavior.
What You Bring
BA/BS in marketing, communications, e-commerce, or related field; or equivalent experience required.
10 plus years’ experience in Commerce/digital marketing experience or Digital product Management.
Demonstrated experience in Video/Multimedia Program Management.
Visionary in digital space. Ability to think strategically and lead cross functional, critical corporate business initiatives.
Thought leader and up to date with industry development and trends.
Ability to positively influence and develop consensus with teams and team members of all levels, not in a direct report alignment.
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About QVC, Inc
QVC, Inc., exceeds the expectations of everyone we touch by delivering the joy of discovery through the power of relationships. Every day, in nine countries, QVC engages millions of shoppers in a journey of discovery through an ever-changing collection of familiar brands and fresh new products, from home and fashion to beauty, electronics and jewelry. Along the way, we connect shoppers to interesting personalities, engaging stories, and award winning customer service. Based in West Chester, Pa. and founded in 1986, QVC has more than 17,000 employees and has retail operations in the U.S., Japan, Germany, United Kingdom, Italy, France, and through a joint venture in China. Worldwide, QVC engages shoppers on 14 broadcast networks reaching approximately 370 million homes, seven websites, and 220 social pages. Visit corporate.qvc.com to learn more.
QVC, Inc., is a wholly owned subsidiary of Qurate Retail, Inc. (NASDAQ : QRTEA, QRTEB), which includes QVC, HSN, zulily and the Cornerstone brands (collectively, "Qurate Retail Group"), as well as other minority investments. Qurate Retail Group believes in a third way to shop - beyond transactional ecommerce or traditional brick-and-mortar stores - and is #1 in video commerce,#3 in ecommerce in North America and #3 in mobile commerce in the U.S. (according to Internet Retailer). For more information, visit www.qurateretailgroup.com . QVC, Q, and the Q Ribbon Logo are registered service marks of ER Marks, Inc.
EEO
As an equal opportunity employer, Qurate Retail Group is committed to a diverse workforce and is also committed to a barrier-free employment process. In order to ensure reasonable accommodations for individuals pursuant to applicable law, individuals that require accommodation in the job application process for a posted position may contact us at CareersUS@QVC.com for assistance.
