Digital Marketing Manager

Rack Room Shoes is seeking a Digital Marketing Manager for Paid Search & Shopping to join our growing in-house digital marketing team. This position’s primary responsibilities include daily management and execution for Paid Search & Shopping through data driven tactical optimizations as well as assisting with relevant product feed updates, internal reporting, budget pacing and forecasts.

DUTIES AND RESPONSIBILITIES

• :Manage and execute all aspects of PPC campaigns for Search & Shopping including keyword research, campaign buildouts, ad creation, budget pacing and bid management across Google Ads & Bing Ad
• sOptimize campaigns based on KPIs such as CPC, CPA, ROAS, Quality Score & Impression Shar
• eCompile ad hoc, weekly and monthly reports summarizing performance across Paid Search & Shopping channel
• sCreate & launch ads for Evergreen & Promotions through Ad Copy, Extensions & Merchant Cente
• rAudit & optimize product feeds as needed in coordination with ecommerce and other digital team
• sMaintain a healthy product feed through Feedonomics & Google Merchant Center and address any issue
• sProactively research and execute based on industry changes and competitio
• nParticipate in review, planning and strategy meeting
• sWork with the key stakeholders across the company to set clear objectives/KPIs, report results and make recommendations for improvemen
• tStays knowledgeable of industry standards, new media programs/opportunities and can advise on new ways to reach target

s

QUALIFICATION

• S: Bachelor’s Degree in Marketing, Business or relevant fi
• eld3 years direct experience managing Google Search & Shopping campaigns with budgets exceeding $50,000/mo
• nthProficiency with feed platforms such as CommerceHub, Feedonomics, GoDataFeed or DataFeedWa
• tchProficiency with analytics platforms such as Adobe Analytics and Google Analyt

ics
DESIRED SKILLS & EXPERIEN

• CE: Expert-level knowledge of search and shopping platforms; ability to create, target, and optimize ads across Google, Microsoft & YouTube appropriat
• ely.Demonstrated ability to scale digital programs and manage budg
• ets.Passion for social media, digital marketing, and emerging trends/techno
• logyExperience leveraging analytics to draw conclusions and influence existing and future content pl
• ans.Excellent problem-solving, analytical, and communication skills, strong attention to detail, and resourceful with no reservations about tackling a tough prob
• lem.Entrepreneurial in approach of media buying and able to think outside the box to come up with new solutions to improve the overall media buying effo
• rts.Effective time management skills with an ability to multitask and prioritize in a fast-paced, dynamic environm
• ent.Team player who promotes collaboration while also thriving at working independe
• ntlyStrong interpersonal and communication skills, as well as the ability to articulate clearly and effecti
• velyAbility to analyze large volumes of
• dataUnderstanding of marketing metrics including engagement rates, cost per order, ROI, and cost of acquisit
• ion.Proficient in Word, Excel, and PowerP
• ointDeep understanding of Shopping Campaigns from Standard to Smart to Performance
• MaxYouTube Ads experience prefe