What are the responsibilities and job description for the Account Executive position at Radio Milwaukee?
The Account Executive is a full-time media sales position responsible for selling Radio Milwaukee underwriting plans and digital media to secure financial support for our mission. In this sales role, you will identify and reach out to decision-makers at local businesses and nonprofits, meet with them to understand their marketing needs, and develop and present proposals that offer solutions to those partner needs.
Essential Duties & Responsibilities
This list is not all-inclusive and may be expanded to include other duties and responsibilities, as deemed appropriate.
- Actively cultivate, establish and maintain relationships with potential and current business and nonprofit partners
- Meet and exceed monthly and annual sales goals both individually and as part of the underwriting sales team and the larger development team
- Conduct in-person and virtual meetings with partners and prospects
- Collaborate with potential and current partners to assess needs and customize proposals that meet those needs
- Become a trusted advisor to underwriting partners on marketing, public media and Radio Milwaukee by cultivating a deep understanding of station offerings, including podcasts, streaming and digital
- Write on-air copy for partners in adherence to FCC and station guidelines (under advisement of Traffic Manager and Underwriting Sales Manager)
- Follow established processes to facilitate accurate broadcast scheduling and airing, including order entry into the broadcast traffic system and meeting copy deadlines
- Maintain accurate, up-to-date records of client interactions in our CRM
- Prepare recaps of past underwriting campaigns when requested by partners
- Work collaboratively across departments to strategize and build support for over 20 segments, programs and podcasts
- Adhere to station payment and collection procedures
- Engage with Radio Milwaukee listeners, members, funders, and community leaders at station and community events to build and strengthen sales relationship network
- Assist with additional departmental duties as requested by the Underwriting Sales Manager
Knowledge, Skills & Abilities
- Excellent interpersonal communication skills to build relationships with a variety of people
- Project an outgoing, confident, persuasive demeanor to cultivate rapport and trust
- Strong time management skills and ability to meet daily deadlines
- Ability to take initiative and work independently without close supervision
- Willingness to collaborate as a member of departmental and organizational teams
- Ability to regularly travel throughout the Metro Milwaukee area for various meetings and fundraising efforts
- Ability to work occasional evenings and weekends for special events
- Computer proficiency, with the ability and willingness to learn new platform; experience with Word, Google Meet/Zoom, Monday, CRMs, Marketron and Scarborough a plus
- Knowledge and understanding of FCC rules for non-commercial radio a plus
Education & Experience
- B2B outside sales experience preferred, with knowledge of sales and marketing techniques for prospecting, cultivating and maintaining accounts
- History of building relationships in the local community
- Broadcast or digital-media sales experience preferred
- Aptitude or acumen for digital marketing
- Bachelor’s degree in marketing, mass communication, business or related field preferred
Work Environment
The work environment characteristics described here are representative of those an employee encounters while performing the essential functions of this job. Reasonable accommodations will be made to enable qualified individuals with disabilities to meet the requirements.
The noise level in the work environment is usually quiet to moderate. The employee is exposed to outdoor weather conditions during work-related travel.
Our creative Walker’s Point office includes a full kitchen, green roof/deck and performance space. We are currently operating on a hybrid schedule with a minimum of three days per week in the office.
Benefits at Radio Milwaukee
We know that working for a dynamic organization deserves rest and balance. Here are a few of our fantastic benefits:
- Three weeks of paid vacation
- Paid holidays
- Sick and personal paid time off
- Medical/dental/vision
- A great matching 401K
Benefits are available after an introductory period. This position offers a generous base salary plus commission.
To Apply
Send a cover letter, references, resume and salary requirements to jobs@radiomilwaukee.org. No phone calls please.
- Radio Milwaukee is an Equal Opportunity Employer.
