INTEGRATED MARKETING SPECIALIST

Position: Integrated Marketing Specialist (Account Executive)

Department Sales

Reports to: Local Sales Management / General Manager

FLSA: EXEMPT-SALES

Location: Indianapolis, IN

OVERVIEW:

URBAN ONE – Indianapolis is seeking a talented and dynamic Integrated Marketing Specialist (Account Executive) who thrives in a fast-paced working environment. We are looking for a passionate, motivated, goal-oriented, and highly competitive individual with a proven track record of over-achieving sales goals. We hire driven, resourceful, organized, energetic, customer-focused problem solvers who have great communication skills and the ability to cultivate client relationships. In return, we offer a unique career opportunity, in an exciting and fast-paced industry, and the chance to realize your full potential as a sales professional.

URBAN ONE | Indianapolis, IN currently features 10 brands…106.7 WTLC, Hot 100.9, Praise AM1310/95.1, La Grande 105.1, Telemundo TV-19, WXYB – B105.7, 97.1 HankFM, 93.5/107.5 The Fan, 93.1 WIBC and Network Indiana.

ESSENTIAL RESPONSIBILITIES

• Able to identify client business needs by gaining a deep understanding of their goals, objectives and processes as well as their external environment, including key market and consumer trends to proactively develop customized advertising solutions to meet client objectives
• Deliver effective multi-platform, integrated sales presentations (broadcast, digital, events); negotiation and closing
• Beyond our broadcast products, have strong familiarity and become full-versed in selling both Urban One digital assets (e.g. streaming, station website and social advertising) and digital audience extension products to deliver a complete marketing solution to advertisers
• Excel at prospecting and aggressively seeking new clientele by networking, cold calling, canvassing, referrals or other means to build and maintain a full pipeline of sales prospects
• Follow all station and corporate procedures for preparing orders, resolving billing issues, submitting regular reports regarding sales, pipeline lists, forecasts and competitive analysis
• Stay abreast of the competitive landscape and emerging technologies to best position Urban One in the Marketplace
• Think creatively and generate original ideas

Knowledge/Skills/Abilities

• Proficient in Microsoft Office suite, social networking platforms, and CRM tools
• Excellent communication skills
• Experience developing new business relationships in an outside sales role
• Excellent presenter to clients of sales opportunities and post-sale successes
• Strong understanding of lead generation and ability to connect with viable prospects
• Comprehension of sales metrics in order to fill a sales funnel and robust pipeline of residual business
• Positive attitude with the willingness to get beyond comfort zone to grow professionally
• High energy and passion for the job
• Flexible and creative
• Digitally savvy

EDUCATION and/or EXPERIENCE

• 3-5 years business to business sales experience, with experience in media preferable
• A bachelor’s degree in Business, Marketing, or a related field preferred