PetSafe Brand Marketing Manager

Description

Are you an experienced marketing driver seeking an exciting opportunity to deliver overall brand awareness for a leading pet brand? If so, Radio Systems is seeking a Brand Marketing Manager for our Petsafe Brand to develop and direct key creative content elements of the brand and executing the marketing plan. The Marketing Manager is the guardian of the brand, both internally and externally, driving customer engagement, leveraging initiatives, and growing revenues for RSC. The Marketing Manager works closely with categories, digital and creative production teams to develop and implement the marketing calendar, while aligning with sales and retail partners on product launches and promotional campaigns. This role will be based in Knoxville TN and offer a hybrid work schedule. 

Our Company: What do you want to know? We are the world leader in pet products with PetSafe® Brand, SportDOG® Brand and Invisible Fence® Brand. PetSafe® Brand makes every product from leashes and harnesses, to water fountains and automated feeders and litter boxes. We have a goal to touch over 21 million pets, people and communities around the world annually. We serve a broad range of pet owners from providing the hunter the best gear for a successful hunt, to accommodating the “Not-So-Crazy Cat Lady” with all the entertaining toys and effective solutions she could ever imagine. How do we do it? By creating a vibrant and active environment within our team. We work hard to be the employer of choice in our communities and, in turn, serve those communities. At Radio Systems Corporation, teammates take the privilege of serving pets, people and community very seriously, but also have a great time doing so. Each project is approached with an attitude of enthusiasm, resilience, adaptability and teamwork.

Find out why Radio Systems Corporation is a Great Place to Work!

• Establish, communicate and enforce brand guidelines
• Develop and implement the marketing calendar, marketing plan, and manage costs to the marketing budget
• Lead execution of marketing efforts in advertisement, promotion, and campaign strategies for brands and products within the portfolio, including determining, monitoring and reporting on KPIs and ROI
•  Establish and communicate the promotion calendar for campaigns, new product launches, marketing events, sponsorships,    sales support and point-of-sale projects
• Write creative briefs to define project scope and ensure needs and deliverables are effectively communicated
• Edit, approve and support content development and digital marketing efforts
• Coordinate marketing research with Research and Analytics Team and interpret data, including recommendations, for the team
• Drive major tradeshow activities, in coordination with the Tradeshow Manager, to ensure marketing and brand efforts are consistent and effectively represented at shows
• Oversee photo and video shoots in collaboration with internal and external resources; review and approve scripts and talent and ensure output meets guidelines
• Direct and assist with Customer Call Center and New Teammate brand training
• Determine Creative Agency selection and manage the relationship by setting expectations and measuring deliverables

Requirements

• Customer-centric
• Bachelor’s degree in Marketing, Management or related field
• 5 years of business experience, preferably working in a marketing role and on a global capacity
• Demonstrated ability to effectively set strategy as well as manage multiple projects and meet deadlines
• Action-oriented with a drive toward fiscal responsibility
• Excellent communications skills and ability to work well with internal stakeholders, external vendors and customers
• Attention to detail is a must
• Experience in Brand Development and Management

 Accountabilities:

• Successful development and execution of campaigns and new product launches
• Communicating and ensuring understanding of marketing initiatives, deliverables, and ROI
• Voice of Customer (VOC) advocate
• Retail partner support
• Alignment with the brand team to build brand trust, awareness, and revenue
• Supporting Categories and Sales Team to Meet/Exceed Topline Sales Goals

Relationships:

• Reports directly to the Director ofPetSafe Brand Marketing
• Close working relationships with domestic and international teams, including:
• Category Directors and Managers
• Product Managers
• Video-Photography Production Manager
• International Marketing Team
• Graphic Designers 
• Digital Marketing Team
• POP Manager

Benefits

Working for Radio Systems definitely has its benefits. We offer a collaborative and creative team-oriented work environment where we encourage you to take risks to learn and grow! We offer a competitive benefits package including medical, dental, vision, and 401K match. In addition we offer a rich wellness program which includes an onsite health clinic, workout facility and of course, we encourage you to bring your dog to work, which is our whole reason for what we do!

RSC is dedicated to offering equal employment opportunity for all teammates and fostering a work environment free of discrimination and harassment. At Radio Systems Corporation, our teammates are our greatest strength. We strive to build a workforce as diverse as the customers we serve by hiring great people from a wide variety of backgrounds, life experiences, knowledge, self-expression and talent. We recruit and reward teammates based on capability and performance and together we are building a culture that welcomes all dimensions of an individual’s identity including race, color, gender identity or expression, sexual orientation, marital status, age, educational background, national origin or ancestry, religion, veteran status, or physical ability. We embrace these differences and the unique contributions each teammate brings not just because it is the right thing to do but because it makes our company stronger. While we are committed to creating a diverse and inclusive workplace and a culture of belonging, we recognize that we still have more work to do and a lot more to learn. PM20 #LI-RL1