What are the responsibilities and job description for the Digital Marketing Manager (m/f/d) position at Raisin?
Team
We are seeking a Digital Marketing Manager to support the execution and analysis of our digital marketing campaigns. This role is ideal for a professional with a solid foundation in digital marketing, strong analytical skills, and experience with advertising platforms.
Your Responsibilities
- Execute, manage, and oversee digital marketing campaigns across various channels which could include affiliate marketing, programmatic & display, ctv, podcasting and other upper funnel media testing channels
- Support US search engine marketing campaigns and drive growth through testing (copy, creative, landing pages, and the like).
- Analyze marketing metrics to understand the relationship between marketing activities and financial outcomes, aiming to enhance profitability.
- Utilize advertising platforms such as Google Ads, Microsoft Ads, and affiliate marketing platforms to optimize campaign performance.
- Track, compile, and report on campaign metrics using relevant tools and platforms.
- Conduct keyword research and competitive analysis to enhance campaign strategies.
- Assist with budget management and reporting to ensure financial guidelines are met and ROI is maximized.
- Engage in A / B testing, analyze results, and suggest improvements to increase campaign effectiveness.
- Collaborate with the creative team to ensure timely and effective delivery of marketing materials.
- Stay updated on current digital marketing trends and apply this knowledge to refine campaign strategies.
- Monitor and manage affiliate marketing partnerships to ensure the success and profitability of campaigns.
- Work with marketing analytics to prepare detailed performance reports, emphasizing key analytics and actionable insights.
Your Profile
Join our mission, join our team - and grow with us!
At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, who are at the heart of our success.
As part of our US team, you will benefit from :
Salary : $2,200 - $4,000