What are the responsibilities and job description for the Marketing Director position at Raitz Enterprises, LLC?
Job Title: Marketing Director
Location: Stephenville, Texas
Job Type: Full-Time, In-Person
Company: US Sand & Gravel, LLC
About Us:
US Sand & Gravel and US Rentalsis a leading provider of construction aggregates and materials for ready-mixed concrete, large and small-scale construction projects, as well as highway and civil work across Texas and all types of equipment rental. We are proud of our family-oriented culture that fosters job growth and career advancement. As we continue to expand our presence in the Texas market, we are looking for a dynamic Marketing Director to join our team and play a pivotal role in our growth.
Position Overview:
The Marketing Director will be responsible for developing and executing the company’s marketing strategy to elevate brand awareness, drive customer acquisition, and fuel business growth. This role will lead a team of marketing professionals, collaborate cross-functionally, and ensure that all marketing efforts are aligned with our strategic business goals. You will work to position US Sand & Gravel and US Rentals as a trusted leader in the industry, both online and offline.
Key Responsibilities:
- Strategic Planning: Develop and implement comprehensive marketing plans across digital, traditional, and social media channels to enhance brand visibility and achieve business objectives.
- Brand Management: Ensure brand consistency across all marketing materials, campaigns, and communications, maintaining a unified voice and message.
- Campaign Leadership: Lead the planning, execution, and optimization of marketing campaigns designed to generate leads, increase customer acquisition, and improve engagement.
- Digital Marketing: Oversee all digital marketing efforts, including SEO, SEM, content marketing, email campaigns, and social media strategies to maximize online visibility and conversion rates.
- Market Research & Analysis: Conduct ongoing market research to identify new opportunities, track industry trends, and analyze customer needs to guide decision-making.
- Budget Oversight: Manage the marketing budget effectively, allocating resources to maximize ROI on all marketing efforts.
- Cross-Functional Collaboration: Partner with Sales, Product Development, and other departments to ensure marketing initiatives align with broader business objectives.
- Performance Reporting: Track, analyze, and report on key metrics to measure the success of marketing campaigns and adjust strategies as needed.
- Employee Recognition: Collaborate with HR to promote employee recognition, including sharing milestones like birthdays and work anniversaries on social media platforms.
Qualifications:
- Proven experience as a Marketing Director or in a senior marketing leadership role, with a strong portfolio of successful campaigns.
- Expertise in digital marketing strategies, SEO/SEM, content creation, and data analytics.
- Strong leadership skills with the ability to inspire and lead a high-performing team.
- Exceptional communication, project management, and organizational skills.
- Ability to think strategically while being hands-on with execution.
- Proficiency with marketing automation tools, CRM systems, and analytics platforms (e.g., Google Analytics, HubSpot, Salesforce).
- Bachelor's degree in Marketing, Business, Communications, or a related field (Preferred)
Why Join Us?
At US Sand & Gravel and US Rentals, we offer more than just a job—we offer a career path within a growing and family-oriented company. You’ll have the opportunity to lead innovative marketing efforts, work with a talented team, and contribute directly to our success. We are committed to creating an inclusive environment and encourage applicants from all backgrounds to apply.
How to Apply:
If you’re ready to make an impact and help shape the future of our marketing efforts, please submit your resume and cover letter to [email address]. We look forward to seeing how you can help drive US Sand & Gravel & US Rentals to new heights!
Job Type: Full-time
Benefits:
- Employee discount
- Referral program
Schedule:
- 8 hour shift
- Monday to Friday
Work Location: In person