What are the responsibilities and job description for the Marketing Coordinator position at RAM Mounts?
Founded in 1995, National Products, Inc. began supplying the world with our industry leading RAM Mounting Systems. RAM Mounts is a leading manufacturer of rugged mounting solutions for mobile electronics in any type of vehicle, vessel or aircraft. RAMs product line includes fleet mounting systems for iPads and other tablets, rugged handhelds, smartphones, GPS, two-way radios, police consoles, video surveillance, commercial marine and aviation electronics. With over 4,000 modular components, RAM products can be configured for virtually any mobile requirement. RAM is committed to offering the highest quality products, manufactured in Seattle, WA. The company is releasing new products and we're excited to add the Marketing Coordinator position to help support our rapid growth.
Job Summary
The Marketing Coordinator will be a strategic member of the RAM Mounts marketing team who will support various department activities. The person to fill this role is responsible for assisting members of the marketing department by developing and implementing marketing collateral, content and campaigns specific to RAM Mounts. Further duties include partner eCommerce website support, analytics reporting, copywriting, social media management, content creation and influencer acquisition. The Marketing Coordinator also leads the execution of strategies to maximize RAM Mounts ability to generate leads, leverage products and brand equity with customers at international and domestic tradeshows by way of various media outlets. The position provides superior experiences by helping to manage the tradeshow process including staffing, shipping and logistics as well as organizing booth promotions, news media content and social media communications. The individual filling this role works closely with associates and vendors and must be able to develop and maintain strong working relationships. In addition, the coordinator serves as the primary content editor and gatekeeper for all of RAM Mounts social media properties. This role reports to the Digital Marketing Manager.
What You'll Do
- Develop content for marketing / sales collateral, social media, custom direct mail campaigns, flyers, newsletters, and advertisements
- Contribute press releases and build media / PR relationships
- Distill complex concepts into simple, memorable terms, and can create compelling sales messages around these concepts.
- Support office with marketing project requests and best practices recommendations (as applicable)
- Develop, update, and maintain content on the Marketing section of the internal sales literature folder; case studies, sell sheets, use cases and presentation / pitch decks.
- Manage internal marketing assets such as images, logos, design files, etc.
- Track and assist in event marketing outreach for RAM Mounts events
- Provide recurring and on-demand reports for the marketing department showing industry trends, results for campaigns and provide recommendations based on findings
- Define differentiated positioning / messaging based upon competitive analysis and consumer insights, and socialize through the organization effectively and efficiently
- Assist in creating compelling sales presentations, on-boarding materials, internal training documents, and training presentations
- Represent and evangelize RAM Mounts at occasional customer events, tradeshows, and meetings
- Develop and execute marketing research and prioritize it into digestible insights that can be utilized cross-departmentally
Qualifications
Bonus Qualifications :
Hourly Range : $28.00 - 35.00
Benefits :
Position Status : Full Time
Position Location : Onsite
A drug screening will also be required (THC or Marijuana not screened during pre-employment test).
Salary : $28 - $35
