What are the responsibilities and job description for the Director of Marketing position at RAM Recruiting?
Are you a strategic and innovative marketing professional with a passion for making a difference in the lives of seniors? We are seeking a dynamic Assisted Living and Independent Living Marketing Director to lead our marketing efforts and enhance the visibility of our exceptional nursing home facility.
Key Responsibilities:
- Develop and execute comprehensive marketing strategies to increase brand awareness and drive admissions.
- Create compelling content for digital and traditional platforms to showcase our facility's unique offerings and exceptional care services.
- Implement targeted outreach programs to engage with local healthcare professionals, community organizations, and potential residents and their families.
- Manage social media platforms, ensuring consistent and engaging content that reflects our commitment to quality care and community involvement.
- Collaborate with internal teams to ensure alignment between marketing initiatives and the delivery of outstanding resident experiences.
Basic Benefits:
- Competitive salary with performance-based incentives.
- Comprehensive health, dental, and vision insurance plans.
- Generous paid time off and holidays.
- Professional development opportunities to enhance your career growth.
- Supportive and collaborative team environment.
- Meaningful work that positively impacts the lives of seniors and their families.
Requirements:
- Bachelor's degree in Marketing, Business, or a related field.
- Proven experience in healthcare or senior living marketing.
- Strong strategic thinking and planning skills.
- Exceptional written and verbal communication abilities.
- Proficient in digital marketing, social media, and analytics tools.
- Ability to lead and inspire a team, fostering a positive and collaborative culture.
- Creative mindset with a passion for developing innovative marketing campaigns.
If you're ready to make a significant impact and contribute to creating an environment that promotes the well-being of seniors, we want to hear from you!
