What are the responsibilities and job description for the Director of Marketing position at Wire 3?

Wire 3 is dedicated to providing affordable, high-speed, and high-bandwidth internet services to households in our local communities. Our mission is to not only deliver the best internet experience in Florida but also provide the exceptional customer care our customers deserve. With cutting-edge fiber optic technology at its core, Wire 3 ensures ultra-fast, reliable connections, minimizing disruptions and maximizing your online experience.

Backed by private equity, Wire 3 is on an exciting trajectory of rapid growth. We're actively seeking driven, talented individuals to join our team of passionate and collaborative professionals who share a common vision of excellence. If you're looking to be part of a dynamic and fast-growing organization, we'd love for you to help us continue delivering industry-leading service to our customers.

JOB OVERVIEW :

Marketing Strategy Development and Execution

Develop and execute integrated marketing strategies to drive subscriber growth, enhance brand visibility, and achieve business objectives.
Utilize data analytics and market insights to refine consumer marketing strategies and ensure continuous optimization.

Agency Management

Oversee and collaborate with external marketing agencies to ensure brand alignment, adherence to project timelines, and optimal budget utilization.

Evaluate agency performance and negotiate contracts to maximize return on investment (ROI).

Campaign Management

Lead the planning and execution of targeted email marketing campaigns to nurture leads and boost subscriber retention.

Drive digital marketing initiatives, including paid media, SEO / SEM, and social media campaigns.

Manage traditional marketing efforts such as direct mail, print, and broadcast media to complement digital campaigns.

Sales Collaboration

Partner with regional sales teams to align marketing initiatives with local market needs and sales objectives.

Provide marketing tools, insights, and support to enhance sales team effectiveness and customer acquisition efforts.

Performance Measurement

Establish and monitor KPIs for all marketing initiatives to ensure accountability and transparency.

Regularly analyze and report campaign performance, providing actionable insights to refine future strategies.

Brand Development

Maintain brand consistency across all consumer touchpoints, ensuring a cohesive and compelling message.

Develop creative messaging and assets that resonate with target audiences, driving engagement and loyalty.

QUALIFICATIONS :

Education : Bachelor's degree in Marketing, Business, Communications, or a related field (Master's degree preferred).

Experience :

5 years of experience in marketing, with at least 2 years in a leadership role.

Proven success in consumer-focused marketing within retail or subscription-based industries.

Strong expertise in agency management and cross-functional collaboration.

Technical Skills :

Deep knowledge of digital marketing platforms (e.g., Google Ads, Meta, HubSpot).

Experience with email marketing tools and analytics platforms.

Familiarity with traditional marketing channels such as broadcast, print, and direct mail.

Core Competencies :

Exceptional analytical skills with the ability to transform data into actionable strategies.

Strong leadership, communication, and organizational abilities.

Creativity and a strategic mindset to adapt to a fast-paced, evolving market environment.

BENEFITS :

On the job training

Work In the Community You Live In, Where You'll Make a Difference for Your Family and Neighbors.

Dynamic Company Culture with Diverse Growth Opportunities.

Learning And Development Fuels Career and Personal Growth.

Peace Of Mind - Fully Paid Health Insurance Coverage for You and Your Family.

Time For Yourself - 160 Hours Paid Time Off (PTO) After 90 Days Probation.

40 Hours Sick Leave from Start Date

6 Major Holidays Off

401k Company Match.

EOE STATEMENT :

Wire 3 is an Equal Opportunity Employer and Prohibits Discrimination and Harassment of Any Kind : Wire 3 is committed to the principle of equal employment opportunity for all employees and to providing employees with a work environment free of discrimination and harassment. All employment decisions at Wire 3 are based on business needs, job requirements and individual qualifications, without regard to race, color, religion or belief, sex, national origin, disability status, veteran status, domestic violence victim status or any other characteristic protected by the laws or regulations in the locations we operate. Wire 3 will not tolerate discrimination or harassment based on any of these characteristics. Wire 3 encourages applicants of all ages.

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