Director of Marketing And Business Development

The Ranching Heritage Association (RHA) is seeking a dynamic leader to drive marketing, business development, and community engagement for the National Ranching Heritage Center (NRHC) at Texas Tech University. Reporting directly to the Executive Director, this role will be a key leadership position, fostering a collaborative partnership to shape the NRHC’s future. The Director will lead a small, but dedicated marketing and business development team, ensuring innovative strategies that enhance visibility, strengthen community partnerships and expand revenue streams.

The director will play a key role in promoting and supporting the Red Steagall Institute for Traditional Western Arts, furthering its mission to preserve and celebrate the history and culture of ranching. This is more than a job—it’s an opportunity to make a lasting impact by expanding the reach of a historic institution and ensuring its legacy for future generations

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Position Overvie

w:The National Ranching Heritage Center (NRHC) at Texas Tech University is seeking a dynamic and strategic leader to serve as the Director of Marketing and Business Development. This role is instrumental in elevating the NRHC’s brand, expanding its audience reach, and developing sustainable revenue streams that align with the institution’s missio

n.The ideal candidate is an experienced marketing and business development professional who thrives in a collaborative environment, demonstrates a passion for heritage and cultural preservation, and has a proven ability to lead teams with confidence and clarity. They will be responsible for fostering a cohesive and innovative work culture, managing a team of professionals, and ensuring consistent and high-quality communication strategies that deepen engagement with members, donors, and the broader community. This role requires a forward-thinking, hands-on leader who is both a strategic planner and an effective executo

r.
Key Responsibiliti

• es:Develop and execute an annual marketing strategy to enhance awareness and visibility of the NRHC through social media, public relations, advertising, and promotional initiativ
• es.Lead business development efforts, including membership, donor engagement, corporate sponsorships, and strategic partnershi
• ps.Supervise and mentor a team, ensuring a high-performance culture built on trust, empowerment, and accountabili
• ty.Act as a key representative of the NRHC at events, engaging with stakeholders, partners, and the media to strengthen institutional relationshi
• ps.Ensure that all branding, messaging, signage, and visitor experiences align with the NRHC’s high standards and institutional valu
• es.Oversee marketing analytics and performance metrics to assess campaign effectiveness and identify areas for improveme
• nt.Collaborate with internal departments, Ranching Heritage Association board and stakeholders to ensure alignment of outreach initiatives and strategic prioriti

es.
Qualificati

• ons:Bachelor’s degree in marketing, communications, business development, or a related fi
• eld.Minimum of five years of progressively responsible management experience in marketing and communications, preferably within a nonprofit or associat
• ion.Demonstrated ability to lead teams and foster a positive, high-functioning work environm
• ent.Proven track record of developing and executing comprehensive marketing and revenue generation strateg
• ies.Excellent communication skills, both written and verbal, with the ability to articulate a compelling vision to diverse audien
• ces.Highly organized and adaptable, capable of managing multiple projects while meeting strict deadli
• nes.Experience in public speaking, media relations, and community engagement is strongly prefer

red.
Work Environ

• ment:Public speaking and face-to-face communication are essential components of this
• role.Significant engagement with directors, members, donors, and the pu
• blic.High level of accountability in achieving strategic objectives and delivering measurable res
• ults.Management of internal processes, resources, and team members to ensure efficient and effective operat

ions.
Compensation, Benefits, and Lo

• cationCompensation for this role is commensurate with experience and ranges from $100K
• -$120KBenefits for this position are highly competitive with comparable opportun
• ities.This position is based in Lubbock, TX at the National Ranching Heritage Center o