RCI-ABO-39589 Marketing Automation Specialist (CRM/B2B/B2C Campaign/E-Mail Campaign/HTML/A/B Testing/Digital Marketing)

Position Summary

• The Marketing Automation Specialist oversees the Client marketing automation (MA) platform and its deployment across the division.
• The Marketing Automation Specialist will actively advocate the use of marketing automation across the enterprise to support accelerated growth.
• This role executes the support, training, implementation, and consultative efforts needed to maximize the value of marketing automation.
• The MA Specialist will lead in establishing coordinated processes and data structures to support Client’s business units and regional marketing efforts, develop lead-scoring processes to develop rich constituent profiles, and develop marketing automation programs.

Essential Duties and Responsibilities (Key Activities)

• Work with businesses & GSMS marketing strategy to translate marketing requirements into functional campaigns that achieve campaign goals.
• Build, test, and deploy email marketing programs within the MA platform.
• Effectively Manage email deliverability, database hygiene, subscription management, re-engagement, and compliance with Global opt-in laws and regulations.
• Adhere to the documented ad promo policy and ensure associated processes for automated emails are compliant with the latest global laws and regulations (e.g., CAN-SPAM, GDPR).
• Plan and perform A/B tests to improve productivity, conversion rates, and ROI.
• Collaborate with creative designers, developers, and project managers using a Project Management platform.
• In alignment with Commercial Excellence and Digital Marketing strategy, support the management of campaigns including lead scoring and lead nurturing programs.
• Support the maintenance of integrations into CRM systems and other platforms to support effective contact and lead management.
• Monitor and analyze email performance metrics to improve open rates, click-through rates, and overall user engagement.
• Working with digital and creative partners, create and maintain the suite of email and landing page templates to simplify and speed execution.
• Implement best practices, including guidelines for emails, landing pages, forms campaigns etc.
• Leverage system reporting capabilities to provide the business with timely and pertinent information.
• Adhere to best practices and Client guidelines for customer communication.
• Work with our internal divisional Client Global Strategic Marketing Solutions and external creative teams/agencies to maintain the integrity of Client brand guidelines.
• Stay up to date with the latest trends and advancements in email marketing and automation.
• Train and nurture users within the Marketing Automation platform including monthly tips and tricks guides and leading best practice sharing sessions.

Dimensions – Education / Experience / Skills

Must Have:

• Bachelor’s degree in marketing, computer science, digital marketing or related field or equivalent work experience.
• Minimum of 3 years’ experience in B2B or B2C campaign execution and demand generation.
• Direct experience working in marketing automation or email marketing platforms.
• Microsoft Suite proficiency on a PC.
• Ability to fluctuate between multiple priorities seamlessly and navigate managing multi-ple projects and deliverables simultaneously.
• Capacity to work with a global organization spanning various time zones virtually and in person.
• Preferred
• Experience in email campaign execution and basic HTML coding knowledge.
• Exposure to managing optimization processes and A/B and/or multivariate testing.