What are the responsibilities and job description for the Digital Strategist position at Raymour and Flanigan?
Raymour & Flanigan is the largest furniture and mattress retailer in the northeastern United States and the seventh largest nationwide. Family-owned and led for more than seven decades, we help people come home to comfort with more than 5,000 dedicated associates working in our full-line showrooms, outlet stores, clearance centers, and distribution warehouses across seven states.
Position Overview
As a Digital Strategist at Raymour & Flanigan, you'll play a pivotal role in shaping and executing digital marketing campaigns that captivate audiences and drive results. From crafting high-impact media plans to optimizing paid social and programmatic advertising, you'll be at the center of our digital growth strategy. Working closely with creative teams, agency partners, and cross-functional stakeholders, you'll bring innovative ideas to life—turning data-driven insights into compelling ad experiences. If you're passionate about digital media, thrive in a fast-paced environment, and love pushing the boundaries of performance marketing, this is the perfect opportunity to make a real impact on a leading retail brand.
Key Responsibilities
Media Buying & Planning
- Develop, execute, and manage media plans and creatives aligned with business goals and brand objectives.
- Assist in and manage media buys across key digital platforms, including paid social, display, and programmatic advertising.
- Continuously monitor campaign performance and optimize for cost-efficiency, reach, and key performance indicators (KPIs) such as conversions and sales.
- Manage paid social campaigns on platforms such as Meta, Pinterest, TikTok, and Snapchat to drive brand awareness and conversions.
- Work closely with agency teams to plan and execute display, video, and native advertising campaigns via demand-side platforms (DSPs) and partnerships.
- Utilize A/B testing and audience segmentation to enhance performance, engagement, and return on ad spend (ROAS).
- Work closely with the creative team to develop compelling ad creatives that align with campaign goals and brand voice.
- Oversee trafficking of creative assets to ensure timely delivery and optimization for various ad formats and platforms.
- Ensure that creative materials align with campaign strategies and meet performance goals.
- Regularly analyze competitor ads for inspiration and to keep creative strategies fresh and engaging.
Agency Collaboration & Management
- Collaborate with external agency partners to manage and oversee the execution of campaigns, ensuring alignment with Raymour & Flanigan's marketing objectives.
- Provide direction and feedback to agency teams, ensuring deadlines are met and campaigns stay within budget while maintaining high-quality execution.
- Act as the primary point of contact for agency partners, ensuring seamless communication and alignment in campaign execution.
- Monitor and analyze campaign performance, providing actionable insights based on key metrics such as click-through rate (CTR), cost per click (CPC), ROAS, and conversion rates.
- Prepare and present weekly, monthly, and quarterly reports to stakeholders, highlighting key insights, optimizations, and recommendations for future campaigns.
- Use data and insights to refine strategies and drive better results across digital channels.
- Work closely with other departments, including the organic marketing team, creative, content, product management, web, and analytics teams, to ensure a holistic approach to digital marketing.
- Ensure digital media strategies are seamlessly integrated into larger marketing campaigns and broader brand initiatives.
- Support video trafficking as needed.
Qualifications
- Bachelor's degree in Marketing, Business, or a related field.
- 3 years of experience in digital media buying, planning, and campaign management, with proven success in paid social and programmatic advertising.
- Hands-on experience with media buying platforms (e.g., Facebook Ads Manager, Google Ads, DSPs).
- Proven track record in creative development and trafficking, with a strong understanding of digital creative best practices.
- Experience managing agency relationships to execute campaigns effectively.
- Strong analytical skills, with experience interpreting campaign data and using insights to drive performance.
- Ability to work in a fast-paced environment, managing multiple campaigns and priorities at once.
- Excellent communication skills and a collaborative mindset.
- Experience in retail or the furniture industry is a plus.
Raymour & Flanigan proudly supports a drug and smoke free work environment.
Please note that we are currently unable to offer visa sponsorship for this position. Candidates must have authorization to work in the U.S. without the need for sponsorship now or in the future.
Raymour & Flanigan is an Equal Employment Opportunity employer that does not discriminate against any associate or applicant on the basis of race, creed, color, religion, sex (including pregnancy), age, national origin, physical or mental disability, status as a victim of domestic violence, sexual orientation, sexual and other reproductive health decisions, marital or familial status, genetic information or other basis protected by law.
Req Benefits: Raymour & Flanigan offers competitive compensation and a comprehensive benefits package: * Excellent Health, Dental & Vision Coverage * 401(k) with a Company Match * Paid Vacation and Holidays * Health Savings Account * Flexible Spending Account * Training and Development * Tuition Reimbursement Program * Generous Merchandise Discount * Short & Long Term Disability * Group Life Insurance * Specified Disease Insurance
Compensation: Wage Range $1055 - $1440 Weekly
Salary : $1,055 - $1,440
