Digital Strategist

Raymour & Flanigan is the largest furniture and mattress retailer in the northeastern United States and the seventh largest nationwide. Family-owned and led for more than seven decades, we help people come home to comfort with more than 5,000 dedicated associates working in our full-line showrooms, outlet stores, clearance centers, and distribution warehouses across seven states.

Position Overview

As a Digital Strategist at Raymour & Flanigan, you'll play a pivotal role in shaping and executing digital marketing campaigns that captivate audiences and drive results. From crafting high-impact media plans to optimizing paid social and programmatic advertising, you’ll be at the center of our digital growth strategy. Working closely with creative teams, agency partners, and cross-functional stakeholders, you’ll bring innovative ideas to life—turning data-driven insights into compelling ad experiences. If you're passionate about digital media, thrive in a fast-paced environment, and love pushing the boundaries of performance marketing, this is the perfect opportunity to make a real impact on a leading retail brand.

Key Responsibilities
Media Buying & Planning
● Develop, execute, and manage media plans and creatives aligned with business goals and brand objectives.
● Assist in and manage media buys across key digital platforms, including paid social, display, and programmatic advertising.
● Continuously monitor campaign performance and optimize for cost-efficiency, reach, and key performance indicators (KPIs) such as conversions and sales.
Paid Social & Programmatic Advertising
● Manage paid social campaigns on platforms such as Meta, Pinterest, TikTok, and Snapchat to drive brand awareness and conversions.
● Work closely with agency teams to plan and execute display, video, and native advertising campaigns via demand-side platforms (DSPs) and partnerships.
● Utilize A/B testing and audience segmentation to enhance performance, engagement, and return on ad spend (ROAS).
Creative Development & Trafficking
● Work closely with the creative team to develop compelling ad creatives that align with campaign goals and brand voice.
● Oversee trafficking of creative assets to ensure timely delivery and optimization for various ad formats and platforms.
● Ensure that creative materials align with campaign strategies and meet performance goals.
● Regularly analyze competitor ads for inspiration and to keep creative strategies fresh and engaging.

Agency Collaboration & Management
● Collaborate with external agency partners to manage and oversee the execution of campaigns, ensuring alignment with Raymour & Flanigan’s marketing objectives.
● Provide direction and feedback to agency teams, ensuring deadlines are met and campaigns stay within budget while maintaining high-quality execution.
● Act as the primary point of contact for agency partners, ensuring seamless communication and alignment in campaign execution.
Reporting & Analytics
● Monitor and analyze campaign performance, providing actionable insights based on key metrics such as click-through rate (CTR), cost per click (CPC), ROAS, and conversion rates.
● Prepare and present weekly, monthly, and quarterly reports to stakeholders, highlighting key insights, optimizations, and recommendations for future campaigns.
● Use data and insights to refine strategies and drive better results across digital channels.
Collaboration & Cross-Functional Support
● Work closely with other departments, including the organic marketing team, creative, content, product management, web, and analytics teams, to ensure a holistic approach to digital marketing.
● Ensure digital media strategies are seamlessly integrated into larger marketing campaigns and broader brand initiatives.
● Support video trafficking as needed.

Qualifications
● Bachelor's degree in Marketing, Business, or a related field.
● 3 years of experience in digital media buying, planning, and campaign management, with proven success in paid social and programmatic advertising.
● Hands-on experience with media buying platforms (e.g., Facebook Ads Manager, Google Ads, DSPs).
● Proven track record in creative development and trafficking, with a strong understanding of digital creative best practices.
● Experience managing agency relationships to execute campaigns effectively.
● Strong analytical skills, with experience interpreting campaign data and using insights to drive performance.
● Ability to work in a fast-paced environment, managing multiple campaigns and priorities at once.
● Excellent communication skills and a collaborative mindset.
● Experience in retail or the furniture industry is a plus.