What are the responsibilities and job description for the Marketing Manager position at RaySecur Inc.?
About RaySecur :
The experience expected from applicants, as well as additional skills and qualifications needed for this job are listed below.
RaySecur is transforming security with innovative real-time 3D T-ray imaging solutions. Our flagship product, MailSecur, is trusted by Fortune 500 companies, government agencies, and corrections facilities to detect concealed threats and ensure the safety of their facilities and staff. Join our dynamic team as we lead the way in threat detection technology.
Position Overview :
We’re seeking an experienced and detail-oriented Marketing Manager to join our growing team. This role is integral to the success of RaySecur’s marketing initiatives, responsible for managing and executing digital marketing campaigns, maintaining marketing operations, and ensuring smooth project and calendar management. The ideal candidate will have extensive experience in HubSpot and a strong background in digital marketing.
Key Responsibilities : Campaign Management
Plan, execute, and optimize digital marketing campaigns across multiple channels, including email, direct mail, and paid media.Create and manage campaigns, landing pages, and email workflows in HubSpot.Ensure campaigns align with marketing objectives and drive pipeline growth.Project & Calendar Management
Develop and maintain the marketing project management system.Oversee the marketing and content calendars, ensuring deadlines and deliverables are met.Coordinate with internal teams to prioritize tasks and allocate resources effectively.Content & Agency Collaboration
Partner with content creators to produce high-quality assets that align with campaign goals.Manage agency relationships, including creative, digital, and media agencies, to ensure deliverables meet expectations and budgets.Digital Marketing Expertise
Implement strategies to drive website traffic, improve SEO, and increase conversions.Monitor and report on campaign performance metrics, providing actionable insights for improvement.Stay up to date on digital marketing trends and best practices to enhance RaySecur’s marketing efforts.Qualifications :
Bachelor’s degree in Marketing, Communications, or a related field.5 years of experience in marketing, with a focus on digital campaigns.Expertise in HubSpot (campaigns, emails, landing pages, and reporting).Proven experience in project management and managing marketing calendars.Strong understanding of digital marketing tactics, including email marketing, direct mail, paid ads, and SEO.Excellent communication and organizational skills with the ability to manage multiple projects simultaneously.Experience managing agency relationships and collaborating with cross-functional teams.Analytical mindset with the ability to interpret data and optimize campaigns for performance.
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